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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact.

Contest 94
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What is Planned Giving?

sgEngage

Broadcasting the benefits of planned giving and tracking responses offers an effective way to narrow down which prospects are most likely to be appropriate for legacy giving. Data Analysis and Alerts: Donor metrics can provide your team with increased opportunities to identify revenue needs and get a full picture of the donor network.

Giving 52
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

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New Twitter Tool Mailana Helps Me Visualize Strong Ties In My Network

Beth's Blog: How Nonprofits Can Use Social Media

The tool is quite fascinating because it combines a light weight social network analysis (see this page. He left a comment pointing to an excellent post called " Twitter Long Tail - Broadcastization & Pre-Twitter Reputation." to learn more about the methodology) of your twitter friends with search. jasonfalls. silkcharm.

Twitter 91
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Taming the Data Monster

NTEN

One billion trillion bytes worth of television and radio broadcasts, YouTube videos, e-mails, tweets, Facebook updates, and yes, even print. We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you.

Data 61
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The Six Signs That Twitter Isn't For Your Nonprofit

Beth's Blog: How Nonprofits Can Use Social Media

Marshall points over an analysis by Jeremiah Owyang and Monkchips. " We are seeing more tools to get at that metric of influence and here is an emerging one for twitter influence. I also want to flag a recent post by Marshall Kirkpatrick about Tweeterboard , a sort of Technorati-like influence tracker for Twitter.

Twitter 92
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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

Putting the Public Back in Public Media Think NPR and PBS are just broadcasters? Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes.

Comment 97