article thumbnail

Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. Shifting attitudes in the U.S. Enable the audience to identify with it. Worldwide competition.

article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention. Or, like Feeding America, you can build donor preferences into your website , a smart fix. Worse, studies show that we’re more likely to perceive negative news as truthful.

Raise 96
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Someone with the wrong attitude or who doesn’t understand the goals can do more harm than good. In a YouTube world thought leaders command attention. My YouTube examples don’t quite fit this lofty definition.

YouTube 221
article thumbnail

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Feeds 102
article thumbnail

Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter). The more people we reach on digital platforms, the more attitudes we will impact and the more boots we’ll have on the ground to organize and advocate.

Change 104
article thumbnail

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they'll get it.

Data 100
article thumbnail

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

Forum One

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they’ll get it.

Data 68