Three Data-Informed Strategies for Better Member Engagement
Association Analytics
APRIL 1, 2024
Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars. This helped to nurture and engage these members until they were eligible.
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