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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

Here are some online marketing strategies Convio recently outlined in their whitepaper “Utilize Your Year-End Momentum” that you can start working on right now, so that when “that time” rolls around again, you’ll be better positioned to reach your online fundraising goals. Utilize the Google Adwords grants.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

" The Google AdWords software will suggest keywords. Step 4: Set up Your Campaign in Google AdWords. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. And, of course use action words!

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. You’ll want to look for: A lead organizer who will manage the entire campaign and act as the public face of the initiative. Innovating for Dramatically More Scale and Social Impact.

Advocacy 130
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Social Fundraising 2.0: Strategies to Leverage the Power of Social Media

NTEN

You won't find many people saying that direct mail appeals are going away anytime soon – and for good reason. But we are hearing more and more that social media is the future of nonprofit fundraising. Where would nonprofit fundraising be if the postal service didn't deliver hundreds of millions of letters every day for a pittance?

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Google Grants Advanced: Maximizing Your Grant To Meet Your Organization's Goals

NTEN

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. bear": How to Mail A Polar Bear. " Tags: adwords Fundraising google grants NPTech NTEN. Polar Bear.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Have you experimented with Google AdWords?

Google 31