New Study: Investing in Facebook is a Waste of Time
Care2
JANUARY 7, 2015
That means 98% of the people who "Liked" your FB page don''t see the content UNLESS your organization pays Facebook to boost a post, buy a Facebook ad, etc. A study conducted by Forrester found that posts from top brands on Facebook and Twitter have a an awful engagement rate. Only 0.07% of followers actually interact with those posts.
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