Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America
NTEN
SEPTEMBER 22, 2011
[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. With that in mind, we tested Oxfam’s standard donation page – with its seven-level ask string – against a donation page that replaced the ask string with an empty box for donors to type in their gift amount.
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