Remove utility-industry
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Study the Data, But Eat the Cake—Put the Human Factor Forward

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Sunk cost fallacy is that soul-sucking tendency to continue investing time, money, or effort into activities that are clearly failing. Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. You saw the word SALE and bought the overpriced widget.

Data 221
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Leadership’s Biggest Perk—Giving Others a Boost

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Encouraging a colleague to shoot for that sought-after certification, offering advice on an important project, or simply inspiring the confidence to see future potential, are the less visible activities that make leadership meaningful. I wanted to ask how women in this industry could better help each other.

Mentoring 251
professionals

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. Associations can utilize online community platforms to create a virtual environment for members to connect. Look for an online community that lets you recognize your most active members with profile badges and missions.

Community 116
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

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What is changing in our industry? Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. What has changed over time?

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Get More Out of AI, Start Chatting

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Create a chatbot to provide quick guidance on legal and compliance matters specific to your industry or association. This information is worth a read whether you are actively shopping or just interested in understanding the possibilities. Rose’s playful personality broke new ground for chatbots in the hospitality industry.

Las Vegas 221
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How to boost the member experience by integrating career center software with Nimble AMS

Nimble AMS

Here’s how: Seven tips to elevate the member experience by becoming an industry career resource . Every month, pull a list of active job seekers and send them an email with tips and best practices for career advancement. Activate your online community. Use your data. Keep in touch. Download now.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

What is changing in our industry? Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Marketing can customize campaigns utilizing information from the group that regularly communicates with constituents. What has changed over time?