NetWits
JANUARY 6, 2011
But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action Look Like? Choosing a Call to Action.
NetWits
JULY 27, 2012
With a call to action. Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Portland Museum of Art groups their E-newsletter with links to their social media accounts. In other words, put it where it can easily be found, preferably above the fold.
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NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. The same is true with your holiday email appeals. How much the event raised that year. Including last year’s gift amount.
NetWits
NOVEMBER 29, 2010
As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Sending an e-newsletter out with the same subject line each time is guaranteed to make your readers yawn. Your call to action is at the bottom of the email.
NetWits
FEBRUARY 2, 2011
You’ll gain some interesting and actionable insights that will help guide how you create content and manage your website with a focus on SEO. Start a regular (weekly, monthly) newsletter where you deliver content that your supporters need, want, find useful. Next, use HubSpot’s website grader. Think about incentives.
NetWits
MARCH 10, 2012
In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. Content marketing subscribes to the notion that delivering high quality, relevant and valuable information to potential and current constituents drives profitable constituent action. Content marketing and your nonprofit.
NetWits
JUNE 6, 2011
These could be included online or in email newsletters. Feedback – We could send a survey to all members who utilized a certain feature, such as forms or eCards, asking them about their experience or suggesting follow-up actions. How do we get constituents to log in?
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