Amy Sample Ward

MAY 17, 2011

Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

Amy Sample Ward

APRIL 27, 2009

Organizational Planning: A unified strategic plan ties together the: strategic place, business plans, and budget by using balanced scorecards and business process maps to strictly tie actions and expenses to mission-servicing strategies. Constituent, starting a newsletter or services. Initiatives: start montly newsletter.

Newsletter 100

Newsletter Wiki Evaluation NTEN 100

Amy Sample Ward

JUNE 8, 2011

First, identify what your community wants to do – what it is coming together around, whether it’s an event, an action, or a movement. That’s the sweet spot where you can focusing your calls to action and community engagement. Here are the five core principles as we see them from our work: 1. Focus on Shared Goals and Shared Ownership.

Community 253

Community Build Organization Case Study 253

Amy Sample Ward

FEBRUARY 1, 2011

It’s important to have a place that you can link to for more information and for follow-up, instead of sharing news or updates only in a tweet or facebook message, and especially if it is just in an email newsletter. A blog can also help people find out more about you or find other ways to stay connected to you.

Romania 237

Romania Create Organization Local 237

Amy Sample Ward

JANUARY 20, 2011

These goals should primarily come from the Community Map where you have two columns’ worth of goals and actions. You will have a good sense of where things are going or how people respond to content and actions, but tracking it like this means you can point to specific data to support your case. And that’s okay! Step 2: Goals.

Metrics 219

Metrics Community Map Template 219

Amy Sample Ward

JUNE 6, 2011

I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. That doesn’t mean organizations sit back, relinquish all responsibility and control, and wait for the community to take action.

Build 220

Build Community Technology Action 220

Amy Sample Ward

OCTOBER 16, 2009

You will be able to connect to and manage profiles on other social media sites helping you coordinate supporter action. Some things currently in the works include: Newslist and newsletter management. Through Louder you will be able to create a microsite for your campaign with the most used ‘change-tools’ the web has to offer.

Collaboration 111

Collaboration Platform Campaign Module 111