Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. The visual email: [link]. What We Learned.

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Rate Newsletter Adobe Headline 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

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Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

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Question Donor Test Student 142

Bloomerang

APRIL 11, 2023

Here are a couple of tips for creating an event hashtag for your Instagram event promotion: Choose a relatively unpopulated hashtag. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Conduct a lineup countdown.

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Contest Headline Social Media Survey 90

ASU Lodestar Center

OCTOBER 24, 2017

Here are some tips to help you create content that your recipients will open, read, and take action on. If you use these tips to improve your email marketing strategy , then you will see increased donor and volunteer engagement for your nonprofit. To ensure that your email reaches your donor , you have to take extra measures.

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email Marketing Tips Captivate 40

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. What actions do you want people to take? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Who are the target audiences?

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Online Tips Calendar Test 71

BoardAssist

DECEMBER 15, 2014

This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. I’ve updated my annual list of Top Tips to Raise More Money by Mail with the latest 2014 research and recommendations from my favorite mail gurus. like these tips.). Thanks Gail!

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Mail Money Raise Tips 61

NonProfit Hub

MARCH 10, 2014

It’s time to take back what should be the time to take action. Use these tips to help run an effective board meeting and get back on track toward achieving your mission. Use these tips to help run an effective board meeting and get back on track toward achieving your mission. You all know what we’re talking about.

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Effective Tips Laptop Exercise 58

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. GivingTuesday 2023 GivingTuesday 2022 Difference Number of emails sent 2-3 per nonprofit 1-2 per nonprofit Average open rate 35.92% 28.71% +25% Average click-through rate 3.08% 1.63% +89% So what does this mean?

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Lesson North America New York Kentucky 52

Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Click-through Rate: Once again, this is a term with which you’re likely familiar.

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email Rate Test Spam 32

Care2

MAY 4, 2010

She provides gre at tips for making your website mobile friendly which is becoming increasingly important as more people access websites via smartphones. Tips include: Setting up a blog on WordPress which can easily be converted into a mobile site through vendors like Mofuse Premium. Heather Mansfield over at Nonprofit Tech 2.0

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See3

NOVEMBER 4, 2008

We just put together a list of 11 tips for email writing based on what we’re seeing from the success of the presidential campaigns’ online communications. The email below, for example, incorporates tips 2, 3, 4, 5, 6, 8, 9, and 11. Look at the open-rates and click-throughs on each of your emails.

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NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Start by checking out these general tips from one of our favorite direct mail experts. The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. This is VITAL.

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Mail Headline Action Mind 34

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action.

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Google Grant Guide Nonprofit 341

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Decide on your Call-To-Action before you start writing A Call-To-Action (or CTA) is anything you ask your reader to do. You’ll see your engagement rate drop and unsubscribe rate climb.

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Newsletter email Create Template 124

Classy

APRIL 5, 2021

A fully customized donation page with a compelling appeal and branded call to action can be the difference between converting a visitor or losing a donation. Use high-quality images or graphics to support your call to action. Download these six quick tips to unify your offline and online fundraising. . Consistency is key.

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Qgiv

MAY 11, 2021

These tips will show you what to do so you can raise more for your mission! Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. Google lets you write three headlines and two descriptions for each ad. Google Ad Grants for Nonprofits.

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Google Grant Rate Headline 52

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Include one clear and compelling CTA that prompts users to take action. Use action-oriented words to encourage clicks, such as “Donate Now” or “Volunteer Today.” Creating high-quality ads will improve your click-through rate (CTR) substantially. A single CTA.

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Grant Google Guide Management 71

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

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Grant Google Case Study Search 31

Nonprofits Source

JANUARY 23, 2023

The Basics of Google Ad Grants for Nonprofits How to Apply for Google Ad Grants How to Use The Google Ad Grant 8 Tips for Better Google Grant Management How A Google Ad Grant Manager Can Help At Nonprofits Source, we’ve seen firsthand the difference a solid digital marketing strategy can make. Strategically place calls to action.

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Grant Google Guide Nonprofit 52

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. In fact, 55% of people who engage with nonprofits on social media end up taking an action, while 59% of those people make an online donation. of people who engage with nonprofits on Twitter end up taking some sort of action.

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Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. Do you notice a pattern?

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email Marketing Strategy Fundraising 89

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

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Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. Do you notice a pattern?

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email Marketing Strategy Fundraising 45

Connection Cafe

APRIL 13, 2018

This blog post will complement the strategies and tips outlined in both assets, and will help you better understand multichannel fundraising and how to apply these principles to your next campaign. Let’s get to some of the top tips we’ve rounded up to help drive your multichannel fundraising success. Ask for specific amounts.

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Education Fundraising Mail Offline 23

Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. So we’ve got some early bird tips for you. If you use the Q&A box, it might be a little bit easier, a little higher chance that we get to that question as insider tip for you, but we won’t discriminate. That’s right, folks. It’s time. It’s August.

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Video Fundraising Guide Test 81

Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates.

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Tech Soup

JULY 30, 2015

These should be conversion-oriented pages with a clear purpose and clear call to action. Advanced Tips and Tricks. Learn all of the rules here — just use discretion so you don't end up with a competitor in your headline. Keep CTR (click-through rate) above 1 percent for the past six months. Google GrantsPro.

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Adwords Grant Google Impact 36

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Check out the post for tips on how you can inspire Batkid moments at your next event.

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Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Here’s a pro tip: North Shore Animal League worked with the team at DNL OmniMedia to develop a custom interface through Blackbaud TeamRaiser. From just one look, you can see how Project Open Hand’s site engages their audience, but let’s layout just a few reasons we love the design of this colorful, beautiful site: Strong calls-to-action.

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Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Calls-to-action. The ads are text only, containing a headline and a few lines of text. Click-through rates. Your click-through-rate (CTR) tells you what percentage of people who see your ad, click on it. Bounce rate. High bounce rate could mean: . Use content unique to your organisation. Website design.

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