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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader? Subject Line: Your subject line determines if your email gets opened or not. Test your subject lines.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

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112 Tips to Raise More Money by Mail

BoardAssist

Use the same appeal message and call to action in your mail solicitations, on your web site, and in your email communications – and reinforce your message over and over. It is not a newsletter, an end-of-year report, an update or mixed in with other communications. VERBS matter: Use snappy action verbs that convey action.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Encouraging actions such as signing petitions or driving social media engagement. These include: Encouraging donations from donors and potential donors.

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11 Simple Ways to Raise More on National Food Bank Day

Classy

Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. . Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. In fact, 55% of people who engage with nonprofits on social media end up taking an action, while 59% of those people make an online donation.

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How to Makeover Your Nonprofit Homepage: 3 Top Strategies

Greater Giving

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Your nonprofit can also share stories of beneficiaries you’ve helped to make your cause even more compelling and inspire action.