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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

This is true for businesses, it’s true for nonprofits, it’s true for entrepreneurs, it’s true for basically anyone that’s trying to get someone to take an action. One is “how do you attract and engage the type of person that’s going to take an action” and then “how can you create a message that’s going to compel them to take action?”

professionals

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Knowledge: Subject matter expertise, research, polling, case studies. Files: Is your organization the holder of the official record of something? Do you have the news clippings of major events in your files? Observe your community research as it happens (polling, focus groups, town halls). Welcome packet. Touch the work.

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NpTech Tag Summary: Five Hot Conversations!

Beth's Blog: How Nonprofits Can Use Social Media

Screenshot of a poll from Philanthropy 2173 Still time to register your opinion! " Lucy Bernholz offers some commentary here and is taking a poll on the topic here. Five Hot Conversations. NpTech Tag Skypecast Anyone? She proposes several different times, leave your preferences in the comments. A Few Web2.0

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

It’s an important tool for maintaining a healthy email file. Your use of these tools to recognize actions takers and donors, pinpoint locations and customize your content can boost your clickthrough rates. . Are my volunteers willing to complete this action? Unsubscribe Rate: Don’t be afraid of this number. Now, you wait.

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Mobilize Those Mobile Eyes Again

Connection Cafe

For example, Lara Koch of Humane Society of the United States said they ask for a mobile number on all online advocacy action forms. But there are also services that will tell you which of the current phone numbers you have on file for your constituents are mobile numbers. This will enable you to do targeted outreach (via email, etc.)

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

The task manager allows you to assign, manage, and track the progress of action items. Polling capabilities enable quick decision-making between and leading up to meetings. Plus, tag expenses for fundraising, programming, and administration in order to make filing your Form 990 at tax time that much easier. Compliant reporting.

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