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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Your newsletter should be short, to the point, and have the capacity to quickly communicate an important message or update to the reader. Here are 10 things your nonprofit should NOT do on its next email newsletter. Multiple goals.

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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. And that can be tough, particularly when it comes to your organization’s e-newsletter.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Relevant content may be what catches their attention, establishes a connection and keeps them reading. Including last year’s gift amount.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader? The numbers don’t lie!

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Regular e-newsletters are a great way to share stories. Messages that work: .

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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