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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. A unique and compelling brand story helps set your organization apart from your competitors.

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Teach For America (TFA) is an education nonprofit that recruits and develops a diverse corps of outstanding leaders who make an initial two-year commitment to teach in high-need schools and become lifelong leaders in the effort to end educational inequity. Increasing Marketing Efficiency. It’s used to be one size fits all nurture campaigns.

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Why Now is the Time for Boys & Girls Clubs of America to Invest in Digital

Saleforce Nonprofit

By: Sara Leutzinger, National Director, External Communications & Content Strategy for Boys & Girls Club of America. And local Boys & Girls Clubs helped open the door to opportunities young people might not have otherwise, offering career training, skill building, positive mentors, and pathways to a great future.

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. Feeding America.

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Normalizing seeking support for mental health takes collective action

Candid

Nonprofits, like Mental Health America (MHA) and the National Alliance on Mental Illness ( NAMI ), for example, are making practical toolkits available for free so the public can improve their mental health and increase their resiliency regardless of their personal situation. Mental Health America. billion to mental health causes.*

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Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day

Amy Sample Ward

Just before noon, I decided to go online and see what those in my networks were sharing from their own celebrations or reflections, and immediately found the #GoSilent campaign from Iraq and Afghanistan Veterans of America (IAVA). The simple call to action also lends itself to participation by many, including government officials.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Later, that information can be used to target the most active and educated supporters and get them involved.

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