TechImpact

MARCH 25, 2015

'The average nonprofit budgets 1-2.2% of total annual spending for technology, according to the 2014 Nonprofit Technology Staffing and Investments Report from NTEN. Quite often, the majority of that budget only covers IT staff salaries and infrastructure overhead, leaving nonprofits with very little remaining to invest in new, cutting-edge technology resources.

Resource 100

Resource Technology Nonprofit NTEN 100

TechImpact

MARCH 20, 2015

'If you thought Giving Tuesday was the only one day giving bonanza of the year, you’re missing out on the biggest giving day of the first half of the year. Give Local America is a 24 hour online fundraising challenge. On May 6th in 2014, there were an incredible 306,098 total donations and over $53 […]. The post Infographic: America’s Biggest One Day Giving Challenge appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Challenge 100

Challenge Giving America Industry 100

TechImpact

MARCH 18, 2015

'One of the most important things non-profits hope to get out of their blogs are shares on social media sites. When site visitors share your content, you get more views for the article and your blog, which leads to more engagement and visibility for your organization. Getting your followers to share your content can, however, […]. The post 5 Ways To Get More Social Shares On Your Blog appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Share 100

Share Social Storytelling Social Media 100

TechImpact

MARCH 17, 2015

'VoIP is the acronym for Voice over Internet Protocol (uh, what?) Rather than sending calls over the expensive T1 copper infrastructure that connects your phone, VoIP uses your existing Internet connection. VocalTec offered the first VoIP service, Internet Phone, in 1995. Internet Phone could be installed on PCs, allowing users to make calls from their […].

Phone 100

Phone Internet Tech Voice 100

TechImpact

MARCH 16, 2015

'If your non-profit hosts events, using social media to promote them can be a powerful tool to gain exposure. Whether it’s a conference, fundraiser or fun run, social media can help spread the word and encourage people to attend your event. Here are a few ways to take advantage of social media to further your […]. The post 4 Ways To Promote Your Events Through Social Media appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Social Media 100

Social Media Media Social Profit 100

TechImpact

MARCH 13, 2015

'Every result our nonprofits produce are a direct result of a conversation. Think about it. When you we’re first starting your nonprofit how many conversations were you having with your co-founders? Your family? Your friends? Chances are good there was a lot of them. In the digital era, more and more of these essential conversations […].

Trend 100

Trend Communication Report Tech 100

TechImpact

MARCH 12, 2015

'Voice over Internet Protocol is a hot-topic amongst small businesses and nonprofit organizations, because it provides greater utility compared to traditional phones at almost half the cost. However, not all organizations take advantage of the feature-rich phones of the future. Of course there is nothing wrong with using a VoIP phone, well, as a phone, […].

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Effective Phone Tech Voice 100

TechImpact

MARCH 10, 2015

'Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations. Putting out content, however, does not automatically lead to more money for your business. Here are some ways you can yield leads from your […].

Content 100

Content Marketing Donor Tips 100

TechImpact

MARCH 9, 2015

'If your company is not active on Instagram, you should consider adding it to your list of social media platforms; with over 300 million monthly active users, the platform is an exceedingly popular app that you can utilize to reach out to potential donors, volunteers and clients. As the title suggests, it’s also a great […]. The post How To Successfully Run An Instagram Contest appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Contest 100

Contest Social Media Mobile Nptech 100

TechImpact

MARCH 6, 2015

'Digital marketing is a major portion, if not the only, form of marketing the majority of nonprofit organizations engage with. Building a successful and sustainable marketing program is one of the most difficult, long, and expensive projects for any organization. As a result, staying up-to-date on the latest trends, techniques, and information is imperative to […].

Digital 100

Digital Marketing Technique Trend 100

TechImpact

MARCH 5, 2015

'When it comes to Twitter, it’s not uncommon for fake accounts to clog up your social media channel. They might be following you or you could even be following them without realizing it. These fake followers clutter your stream, reduce engagement, put you and your real followers at risk for scams and could get your […]. The post How To Find (And Remove) Fake Followers On Twitter appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Twitter 100

Twitter Social Media Stream Nptech 100

TechImpact

MARCH 2, 2015

'While many organizations use Twitter to further their mission, utilizing Twitter lists often falls by the wayside. Twitter lists are a great way to organize your non-profit’s Twitter experience by helping you find, monitor and engage with your target audience. Here is how to best use Twitter lists to aid your non-profit. Monitor the competition […].

Twitter 100

Twitter Storytelling Industry Tech 100

TechImpact

FEBRUARY 25, 2015

'Many digital marketers are forsaking email in favor of social media campaigns, solely sharing their carefully crafted content through their preferred platforms. Ignoring your non-profit’s email marketing, however, is a huge mistake that could have detrimental consequences for your organization. According to a. The post Why Mobile Email Means Organizational Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

email 100

email Mobile Social Media Profit 100

TechImpact

FEBRUARY 24, 2015

'One of the biggest concerns digital marketers have is creating enough interesting, engaging content for their organizations. With non-profits, it can be especially difficult if you are faced with limited personnel and a tight budget. Growing your content marketing capabilities by adding in another person can be expensive and one person may not even be […].

Content 100

Content Industry Nptech Profit 100

TechImpact

FEBRUARY 23, 2015

'Businesses often talk about “brand loyalty,” a deep appreciation of your organization that compels customers to repeatedly choose your services over competing similar options. While non-profits may not think necessarily in terms of “brands,” gaining client loyalty is definitely something you should consider. If there are several other organizations that focus on your mission in […].

Build 100

Build Donor Storytelling Nptech 100

TechImpact

FEBRUARY 20, 2015

'Charitable giving has been around 2500BCE when the ancient Hebrews instituted a tax intended to help the poor Now, thousands of years later, people across the globe give their hard earned money to these nonprofit organizations who are committed to solving some of the world’s toughest issues. Americans alone in 2014 gave an estimated $335 […].

History 100

History Giving Nptech Donation 100

TechImpact

FEBRUARY 19, 2015

'Facebook quickly became a platform capable of doing more than posting pictures of your kids, and talking about what you had for lunch. With the introduction of Facebook’s Autoplay feature, videos are becoming more eye-catching than regular text-based posts. Facebook videos also seem to be getting more organic reach in news feed than article shares […].

Facebook 100

Facebook Video Industry Nptech 100

TechImpact

FEBRUARY 18, 2015

'If you still have an intern running your Twitter strategy, you need to reevaluate your social media strategy. Earlier this month, Bloomberg reported Google search results will now integrate Twitter’s content in real time. That means 284 million users will now be indexed by the world’s largest search engine. Digital marketers need to rethink their […].

Integration 100

Integration Profit Twitter Social Media 100

TechImpact

FEBRUARY 13, 2015

'As if changing the way the entire world shares information, and defining the computational generation wasn’t enough, the cloud is up to some pretty big things in 2015. The cloud fundamentally shaped the way businesses operate in the 21st century. From sharing files to increasing security, the cloud single-handedly changed the way employees communicate, collaborate, […].

Files 100

Files Nptech Tech Collaboration 100

TechImpact

JANUARY 5, 2015

'One of the major reasons people use Facebook is to see what is happening on their newsfeed. When people see content that they consider relevant to them and their interests, they are more likely to engage. This includes posts from friends, families and even businesses. The types of posts that interest people range from photos […]. The post How Your Nonprofit Can Use Facebook to Promote Blog Content appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Content 100

Content Facebook Storytelling Nptech 100

TechImpact

JANUARY 2, 2015

'There is a new up-and-comer in the social media sphere and it is called Pinterest, a virtual, interactive bulletin board where organizations and individuals can ‘pin’ their interests. It is basically a virtual board or scrapbook that allows you to organize and share things you find on the internet, with its main demographic of users […]. The post 3 Ways To Improve Nonprofit Pinterest Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Marketing 100

Marketing Demographics Virtual Tech 100

TechImpact

DECEMBER 31, 2014

'Content is key for non-profits looking to utilize social media. It can be used to get attention, engagement and action between your organization and its target audience on both a local and global scale. It also prepares your readers to respond positively to your conversion optimization tactics that should be employed on your landing page. […].

Profit 135

Profit Content Design Strategy 135

TechImpact

DECEMBER 30, 2014

'Huh? Responsive?! You mean my website needs to be able to talk to web visitors all by itself? Not exactly. What it does mean, however, is that your website needs to be able to talk to devices. A responsive website is one that, depending on the type of device a web visitor is accessing your […]. The post Why Your Nonprofit’s Website Needs To Be Responsive appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Websites 219

Websites Profit Tech Web 219

TechImpact

DECEMBER 29, 2014

'Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Well, predicting your nonprofit’s fundraising potential is not a mystery. Future prospective donors can be predicted with surprising accuracy based on a handful of factors. Considering a […].

Donor 145

Donor Help Giving Demographics 145

TechImpact

DECEMBER 25, 2014

'The post Merry Christmas And Happy Holidays From Tech Impact appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Tech 100

Tech Impact Profit Technology 100

TechImpact

DECEMBER 26, 2014

'Cloud and big data go together like peas and carrots. Or something like that. The truth is, when the two work together in harmony, some pretty incredible things can come of the collaboration. And that’s good news for your nonprofit that is constantly looking to maximize the effectiveness of the tools it already has, and […]. The post 3 Ways The Cloud Brings Clarity To Your Nonprofit appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Tech 125

Tech Nonprofit Collaboration Profit 125

TechImpact

DECEMBER 24, 2014

'There’s often some hesitance when your non-profit considers outsourcing data services. Whether it’s cost concerns, time constraints or reluctance to trust an outside party with such a critical service, it’s understandable for your organization consider all of your options before outsourcing. Giving your data services to a third party to manage, however, can be extremely […].

Service 171

Service Data Help Industry 171

TechImpact

DECEMBER 19, 2014

'Why gives? That’s the question nonprofits of all sizes ask every day. Understanding donors is the first step to connecting with them in a meaningful way, and ultimately enticing them into giving to your nonprofit. With the inception of websites like GoFundMe, Kickstarter, and CircleUp crowdfunding has taken off, and is one of the hottest […].

Donation 177

Donation Nonprofit Profit Tech 177

TechImpact

DECEMBER 19, 2014

'Outsourcing critical processes, such as managed IT services, to specialized professionals may seem like a daunting task for your non-profit. It requires time, money and effort into finding that agency that both specializes in the needed area and will not break your budget. Outsourcing, however, allows your non-profit to free itself from burdensome tasks it […].

Service 140

Service Question Management Database 140

TechImpact

DECEMBER 11, 2014

'We’ve all heard the horror stories. Tech implementations gone wrong can haunt an organization. Whether a vendor didn’t properly set the expectation of the nonprofit, or the nonprofit in question simply didn’t do their research, surprises in a tech implementation will happen. However, if a nonprofit is adequately primed by their vendor, these problems should […].

Tech 114

Tech Industry Nptech News 114

TechImpact

DECEMBER 9, 2014

'Many non-profits cannot always afford to leverage social media and content marketing in the most efficient way possible, until now. Learn how to outsource your digital marketing services for less than the cost of a full time employee. Participants of our free np Social Demo Webinar will learn how to most cost-effectively: • Increase membership […].

Social Media 141

Social Media Profit Content Marketing 141

TechImpact

DECEMBER 10, 2014

'Non-profits interested in SEO usually focus on content strategy to go through web optimization. SEO, however, is not all about your content. Here are some other factors to consider if your SEO starts to drag. Page download speed Content is important to SEO, but so is user experience. Slow download speeds lead to a higher […]. The post What Really Matters To Nonprofit SEO appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Nonprofit 213

Nonprofit Nptech Tech Profit 213

TechImpact

DECEMBER 8, 2014

'Your nonprofit stay active all year long on social media. Constantly keeping your followers up to date on Facebook, engaging with donors, and other nonprofits on Twitter. Maybe you’re even posting beautiful pictures on an Instagram account you started to highlight the visuals of your nonprofit’s impact. So if you’re already doing such an awesome […].

Social Media 181

Social Media Media Social Storytelling 181

TechImpact

DECEMBER 9, 2014

'Since its launch, Instagram has provided over 200 million users, businesses and non-profits with a fun, creative way to share and capture moments in photos. With over 20 billion images shared to date, the Instagram community inspires innovative storytelling, from photo editing tips to composition to thematic content. Its mobile capabilities and connectivity gives non-profits […].

Storytelling 179

Storytelling Profit Photo Fun 179

TechImpact

DECEMBER 5, 2014

'Converting leads to sales is on the minds of everyone across the business world. Whether in for-profit or nonprofit work, generating revenue is essential to keeping the lights on. Obviously. Perhaps that’s too general of a statement. However, the truth is there can’t be enough emphasis placed on generating revenue. Whether selling widgets or converting […].

Widget 108

Widget Profit Relationship Generation 108

TechImpact

DECEMBER 4, 2014

'Most nonprofit organizations are small. In fact, with over 7.4% of the world’s workforce employed in the nonprofit sector, a vast majority of those individuals are working as individuals, or in organizations less than 50 people. Because of their relative size, and in ability to spend money on anything but the necessities, making a purchasing […].

Database 193

Database Nptech Tech Nonprofit 193

TechImpact

DECEMBER 3, 2014

'When it comes to content creation, writers know that non-profits gain their credibility with strong writing and lose it with weak content. With well written, authoritative writing comes trust and with trust comes grants, donations, volunteers and customers, all which mark the success of a non-profit. To optimize your writing and keep the credibility of […].

Content 180

Content Marketing Profit Grant 180