A Valentine's Day A/B Test Case Study in Action
Care2
FEBRUARY 19, 2013
It also has a basic e-retail store (housed and managed within their Convio website). We can maintain a steady stream of e-retail orders by adding one item to a normal e-news alert or latest news email. We split our list in two (we use Convio Luminate) and sent two emails with different leads. The original and the variant.
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