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A Valentine's Day A/B Test Case Study in Action

Care2

FEBRUARY 19, 2013

It also has a basic e-retail store (housed and managed within their Convio website). As we approached Valentine’s Day 2013, we decided to try an experiment with our last Valentine’s Day e-retail email before the shipping deadline. We split our list in two (we use Convio Luminate) and sent two emails with different leads.

Case Study 72
Case Study Test Action Studies 72
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How Do You Measure Up? [Benchmarks Webinar]

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56
Benchmark Measure America Blackbaud 56
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