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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. billion email messages, 5.6

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Why Email Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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Why Emails Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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A Look At Canadian Philanthropy Across Generations

Care2

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Social proof is particularly powerful when famous people are setting the example. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Adam Braun , the founder of Pencils of Promise , is another example of a founder who is a very effective brand evangelist.

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Modern Advocacy Requires Modern Tools

Connection Cafe

Since 2013, NPCA has experienced…. For example: A campaign contacting the Bureau of Land Management to preserve Grand Staircase Escalante National Monument reached roughly 9,000 advocates and generated more than 10,000 actions. Last year, the association decided to up its technology game. 124% growth in sustainer donors.