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11 Reasons To Fundraise In September, According To Google

TechImpact

Image courtesy of Guide Creative. Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 79% of donors were influenced by an online video ad. 57% donated after seeing a video.

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Can “Viral” Videos Really Create Social Change?

Care2

The 30-minute “Kony 2012video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S.

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The Best Trends and Lists of 2012

Care2

Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012. Nonprofit Marketing P osts of 2012. Best of 2012: Tops Apps for SmartPhones and Tablets. Full article here.

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Using Super-Short Videos to Reach New Audiences

Tech Soup

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos. Really short.

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September 25 Webinar: Blogging on WordPress for Nonprofits

Nonprofit Tech for Good

Date: Tuesday, September 25, 2012. Attendees learn how to insert images and videos into blog Posts, monitor stats and comments, and strategically create Pages. Time: 1pm-2:30 EDT. Cost: $50 or Summer Webinar Special. How to Register: Sign up ! Presented By: Heather Mansfield. View: All Webinars for Nonprofits.

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Image Beats Text: Good for Museums, Tough for Me

Museum 2.0

Facebook shifted its design to focus on photo and video-sharing in response to data showing that this content is shared way more frequently than text and links. Visual content motivates more responses than text, engages younger participants, and is often cited as a major trend of 2012 and 2013. A trend in which I take almost no part.

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Five ways to level up your GivingTuesday campaign

Candid

GivingTuesday is a “global generosity movement unleashing the power of radical generosity” that began in 2012. This includes, but is not limited to, images, email drafts, social media copy and hashtags, URL links, landing pages, and a system for tracking the effectiveness of your campaign. .