2012 Facebook ROI Trend 
Nonprofit Tech for Good
JANUARY 3, 2012
But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.
sgEngage
APRIL 10, 2023
Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Also, use this time to look into platform-specific fundraising opportunities, such as Facebook fundraising.
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Nonprofit Tech for Good
JANUARY 8, 2012
UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.
Givinga
NOVEMBER 14, 2018
In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ By getting employees involved in Giving Tuesday campaigns, businesses can increase engagement and grow their CR program – and its ROI – through an initiative that employees are already comfortable with. References. ¹ [link].
Amy Sample Ward
JUNE 6, 2012
Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree.
Tech Soup
MARCH 18, 2013
As part of the marketing campaign for the 2012 ZERO1 Biennial , it also functioned as a professional development program in arts administration. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work.
Amy Sample Ward
JANUARY 24, 2012
You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn.
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