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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Alliance Magazine, September 2012. Beth’s Blog, September 2011. Alliance Magazine, September 2012. SSIR Blog, January 2013. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Not Data Driven.”

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MCON12 Live Blog: Findings from the 2012 Millennial Impact Report

NTEN

Throughout the day, I'll be living blogging sessions from MCON12, a virtual conference to help leaders engage the Millennial generation. For my next session, I'm covering "Findings from the 2012 Millennial Impact Report", with Derrick Feldmann from Achieve and Angela White from JGA. 41% of Millennials plan to volunteer in 2012.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Communication method.

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New Fundraising Study Provides Insights on Effective Technology Use

NTEN

Which web communication channels are the most effective? What''s the benefit of supporting new means and methods of payment acceptance? 47% of nonprofits generated the same or less revenue in 2013 compared to 2012. Tactics such as blogging and sharing video content increase the effectiveness further.

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Mapping Your Mix: Are Your Providing the Right Mix of Content?

NTEN

[Editor's note: The following is an excerpt of an article in the June 2012 issue of NTEN:Change. By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Let’s look at them one at a time.

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The End of the Beginning of Online Giving

Connection Cafe

One would like to think that after 20 years of testing, more testing, conferences, webinars, and pithy blog posts about online giving that there might be wide adoption of best practices. If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline.

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How to Get Your Employees Involved in Giving Tuesday Campaigns

Givinga

In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ Take advantage of Giving Tuesday’s digital relevancy by reminding people about the campaign through internal and external digital channels. The event is only 6 years old, but it’s grown a lot in that time. References. ¹ [link].