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How can nonprofit organizations use marketing to engage Millennials?

ASU Lodestar Center

In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” National Chamber Foundation, 2012). Kylander, 2012). 2012, Spring). Experience. Sources: Kylander, N., & & Stone, C. PEW Research Center.

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How can nonprofit organization us marketing to engage Millennials?

ASU Lodestar Center

In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” National Chamber Foundation, 2012). Kylander, 2012). 2012, Spring). Experience. Sources: Kylander, N., & & Stone, C. PEW Research Center.

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Back to Blogging with a Roundup of Terrific Articles

Museum 2.0

I thought a library was one of the few sites where the urge to conserve and the desire to improve—twin poles of our political mind—were easily and naturally united. It’s only recently that I had any idea that how a person felt about libraries—not schools or hospitals, libraries—could even represent an ideological split. SPEAKING OF RELEVANCE.

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Give a shirt: Changing slacktivists into activists

ASU Lodestar Center

Kony 2012 turned slacktivism on its head. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. A portion of sales from each shirt also aided the zoo’s work to conserve wild orangutans. Like this article? But does that really help? Get another!

Change 81
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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Encourage staff and volunteers to +1 each others articles, posts, and photos. Sign up for a Google Account. A Google Account is different from a Google Profile. For those currently on Google+, get your vanity URL.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Alliance Magazine, September 2012. Alliance Magazine, September 2012. Patrick Meier has this excellent “ behind the scenes ” post from April, 2012. He points the common challenge in using social media data for emergency response: scaling. ” Lucy Bernholz, “ Data-first Philanthropy.”

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Nonprofit Start-Up Fever Hits the Valley, Sweeps the Nation

ASU Lodestar Center

You can see this reflected in the chart, with a low-point coming in the average for November and December 2012: 31 new Arizona charities. That’s actually 41 in November and only 20 that December (2012). The conservative theory here is that the spike might just be an administrative accident, not a true explosion in applications.