How can nonprofit organizations use marketing to engage Millennials?
ASU Lodestar Center
JULY 12, 2017
In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” National Chamber Foundation, 2012). Kylander, 2012). 2012, Spring). Experience. Sources: Kylander, N., & & Stone, C. PEW Research Center.
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