Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
NetWits
APRIL 5, 2013
based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. This follows a recent trend that email click-through rates have declined across all industries. percent to 4.5 percent over the past year. What’s to blame?
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