NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

Rate 235

Rate email Ideas Trend 235

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). increase from 2012. This just in!

Benchmark 73

Benchmark Studies Online Donation 73

Care2

FEBRUARY 7, 2014

The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012. Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012. increase from 2012. According to the report, overall giving grew 4.9%

Report 77

Report Online Donation Giving 77

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Tech Soup

APRIL 2, 2012

We'll also discuss the post-disaster operations analysis and triage processes. We'll cover the back-to-basics of successful email marketing including audience surveys and demographics, improving CTR, benchmarking yourself, open rates, and list "churn." Virtual Teams and Online Collaboration. Susan Tenby.

Conference 44

Conference Technology San Francisco Disaster 44