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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Social Media Revolution 2011

NCE Social Media

Two years ago I posted a video on the use of social media. There is now an updated video for this called the Social Media Revolution 2011. Here’s the video.

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13 of the Best Nonprofit Videos from the Last 13 Years

Nonprofit Tech for Good

These early adopters were also embracing Myspace when the vast majority of nonprofits hadn’t yet had their aha moment about social media. Today, approximately 72% of internet traffic is video and one billion hours of that video is watched daily on YouTube. The War on Drugs: From Prohibition to Gold Rush.

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SXSW 2011: David J. Neff talks Social Media Fundraising with Frank Barry

NetWits

While at SXSW 2011 I had the chance to talk with David J. Since then he’s gone on to start a non-profit focused on helping other non-profits tell stories through video ( Lights. Since then he’s gone on to start a non-profit focused on helping other non-profits tell stories through video ( Lights. SXSW 2011: David J.

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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. According to Pew Research Center, 72% of the American public uses some type of social media. It’s no secret that video is a very strong marketing tool. METTWINNING.

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Social Media as a Fundraising Tool for 2011

NCE Social Media

PBSNewsHour had a recent segment on how charities are turning to social media as a fundraising tool now more than ever. In the video, which is embedded below, Allison Fine from The Chronicle of Philanthropy is interviewed by Ray Suarez. I’ve mentioned Allison in a previous post.

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Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 5) 2013 Benchmarks for Nonprofit Video :: Download. 6) Giving USA 2012: Annual Report on Philanthropy for the Year 2011 :: Download.