Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2014

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable. million divers.

Awareness 99

Awareness Project Data Map 99

Nonprofit Tech for Good

SEPTEMBER 20, 2011

Donors pay a lot of attention to this page because it confirms their donation has been processed, so as we enter 2011 fundraising season, strategically adding some fresh content to your nonprofit’s “Thank You for Your Donation!” That is, the page your donors land on after making a donation.

Donation 211

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

Network 110

Network Work System Teen 110

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. Clearly, Bok Tower Gardens makes the most of their social media.

Social Media 151

Social Media Media Tampa Social 151

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook.

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Google Practice gMail Avatar 213

Forum One

FEBRUARY 22, 2011

I finally watched the Oscar-nominated film “The Social Network” this past weekend. One thing that did ring true is that Facebook is constantly changing, and not every change is award-winning. Currently, Facebook Page owners may preview the changes and upgrade their page to the new layouts.

Facebook 58

Facebook Change Profile Feeds 58

Amy Sample Ward

JUNE 13, 2011

Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K.,

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Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. What social media tools are you currently utilizing? Website: www.nwf.org.

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

JUNE 2, 2011

As Facebook reaches 600 million users in January 2011, social media continues to attract attention from nonprofits internationally. Tip: It truly is amazing what information Google and Bing.com holds. Don’t stop there; also check Twitter, Facebook and YouTube. Are you new or seasoned at social media marketing?

Community 99

Community Management Tips Social Media 99

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Amy Sample Ward

OCTOBER 18, 2010

Facebook in Online Privacy Breach; Applications Transmitting Identifying Information – WSJ.com – "Many of the most popular applications, or "apps," on the social-networking site Facebook Inc. Really looking forward to hearing your responses!

Web 114

Web Bookmarking Copyright Photography 114

ASU Lodestar Center

NOVEMBER 17, 2011

As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. My experience searching for Bob is concrete evidence of the helpfulness of various social networking sites (SNS) like LinkedIn and Facebook.

Research 70

Research Social Network Internet Linkedin 70

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. We have entered a new era of social media marketing.

Mobile 100

Mobile Nonprofit Artist Social Media 100

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

ASU Lodestar Center

NOVEMBER 10, 2011

Yes, it is exciting when your Facebook fan page hits a major numbers milestone. But in order for your Facebook or Twitter stream to impact your organization, those fans and followers need to act on the information you are sharing. Engage a variety of staff members in your social networking efforts. Get another!

Communication 85

Communication Digital Social Media Phoenix 85

NTEN

NOVEMBER 4, 2011

In the past, fundraising owned the largest list but with Facebook's average nonprofit community size growing at an amazing 161 percent over the past year, that may not continue for long. But what happens if the development team is functioning independently of the social media team? You are not a Facebook customer.

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Data Time Social Media Database 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2012

Donors are frustrated by difficult donation forms, lack of receipts and a dearth of information on the impact of their gifts. Share on Facebook : Network for Good declares October 24th as “Be Your Donor” Day. It’s the most important time of year to remedy these kinds of mistakes.

Donor 104

Donor Info Pledge NTC 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. I proposed two panels You Can’t Recycle Wasted Time on Social Networks and I’ve Found My Free Agent, Now What? Social Media in 30 minutes a day for the under-resourced organization new to social media.

Conference 96

Conference Technology Proposal Method 96

Care2

NOVEMBER 8, 2011

While a lot of nonprofits working on similar issues such as Animal Welfare and Veterans, have been doing social media for a while, we wondered if certain nonprofits issues areas were doing social media better than others. Animal groups have a weekly average of 14 Facebook posts and 134 tweets.

Social Media 76

Social Media Media Social Disaster 76

Care2

JANUARY 24, 2011

Five Reasons Why Facebook Will Never Replace Your Website. Facebook may have 500 million users and can be useful to help promote your cause, but Facebook could not and should not ever replace your nonprofits website. Facebook Pages have very limited functionality. Facebook’s analytics are very limited.

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Offline Facebook Analytics Websites 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. She was able to go to her boss and get some more resources in the budget for social media.

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Knowledge Seattle Social Media Measure 97

NTEN

SEPTEMBER 12, 2011

They may have the ability to post links on their webpage to further inform about the cause. These days, each personal pledge page has to have social networking widgets giving participants easy-to-use tools to spread the word and promote their fundraiser. Provide Contact Information. Communicate throughout the process.

Personal 70

Personal Experiment Online Fundraising 70

NTEN

DECEMBER 30, 2010

You turn to NTEN Connect for the information that will help you do your job better -- the articles in this very issue prove it -- but also for those brief sanity breaks that let you keep pushing ahead toward realizing your vision of a better world. We made strides in figuring out how to use -- and meaure our use of -- social media.

Haiti 52

Haiti Africa Aggregator NTEN 52

NTEN

DECEMBER 30, 2010

You turn to NTEN Connect for the information that will help you do your job better -- the articles in this very issue prove it -- but also for those brief sanity breaks that let you keep pushing ahead toward realizing your vision of a better world. We made strides in figuring out how to use -- and meaure our use of -- social media.

Haiti 52

Haiti Africa Aggregator NTEN 52

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Peggy shared her experience as the Executive Director of WiserEarth , the Social Network for Sustainability.

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Voice Practice Community San Francisco 75

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. The challenge will be how social networks migrate to “tactile&# media.

Integration 97

Integration Mobile Conference Strategy 97

Tech Soup

FEBRUARY 24, 2014

Safer Internet Day is an annual Microsoft sponsored public service campaign to take practical steps to protect ourselves against identity and data theft, email phishing scams, cyber bullying, social media over sharing, and other perils of life on the Internet. It’s Mostly for Google. It uses the info for targeted ads. and Android.

News 62

News Technology Game Cancer 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! I hope you’ll also vote for my panel proposal, Nonprofits and Free Agents in A Networked World and while you’re there vote for the other awesome nonprofit panel proposals (I’ve shared a list below). They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Tech Soup

NOVEMBER 8, 2011

This month's event included a candidate for public office, sharing his experience on how to use social media to engage voters. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu.

Social Media 54

Social Media San Francisco Community Media 54

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The tide in social media is currently turning against automation and I think that’s a good thing.

Social Media 269

Social Media Social Chapter Media 269

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The tide in social media is currently turning against automation and I think that’s a good thing.

Social Media 214

Social Media Social Chapter Media 214

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. The tide in social media is currently turning against automation and I think that’s a good thing. Chapter 3 :: Find Your Facebook Voice.

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Social Media Social Chapter Media 260

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.

Virtual 50

Virtual Platform Second Life Teen 50

sgEngage

DECEMBER 7, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What Facebook Knows Posted by Steve MacLaughlin on December 7th, 2010 Think about all the things people post on Facebook or any other social networking website. Stay tuned on that aspect of things.

Trend 73

Trend Facebook Blackbaud Feeds 73

sgEngage

NOVEMBER 30, 2010

But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign. GuideStar does have Jumo International listed as a nonprofit organization but very little information is shown and likely won’t be until they file their first 990 with the IRS.

Trend 80

Trend New York Blackbaud Argentina 80

Nonprofit Tech for Good

SEPTEMBER 26, 2012

If you choose to hard-code your own mobile website, the standard width for a mobile website (as of 2011) is 320 pixels. They’re looking for news and campaign updates, not detailed information about your nonprofit’s history, programs, mission, and values. Link to Your Social Networking Profiles. Limit the Use of Images.

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Mobile Websites Design Practice 233