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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. But that simply isn’t true.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

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My Three Words for 2011: Seek, Sense, and Share

Beth's Blog: How Nonprofits Can Use Social Media

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field.

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Online fundraising platforms – an easy way to get help for both monetary support and for spreading your cause on a network to gain supporters.

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Great reads from around the web on March 30th

Amy Sample Ward

Growing Virtual Roots – How our online efforts led to amazing offline results – A great case study in community organizing, on and offline, from Accelerate Brain Cancer Cure. "From the nation’s first film festival for nonprofits and cause advocates, is officially accepting entries for the 2011 festival.

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How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day

NetWits

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

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5 Ways to Empower Your Crowdsource Fundraisers

NetWits

I like to think of it as what we “used to” refer to as peer-to-peer fundraising or P2P (you know, used to, like in 2011). Repeat fundraisers bring in more money, more consistently for the cause. flyers or offline donation forms). Fundraising Page Badges. Facebook Covers.

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