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10 Email Mistakes You Can Easily Avoid

NetWits

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Direct mail and email are different genres. Sending an e-newsletter out with the same subject line each time is guaranteed to make your readers yawn.

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Online Communications Tools Top the List for Small and Mid-Sized Nonprofits

Care2

A new study called, 2011 Nonprofit Communications Trends Report: And What it All Means for Your Good Cause shows that small and mid-sized nonprofits are clearly moving online when it comes to organizational communication and fundraising. I.e., How do they find new folks to market to? What’s in those emails?

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

This article was originally posted in AFP’s weekly eWire newsletter. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. It’s not just me.

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6 Types of Engaging Emails to Send to Your Supporters

Achieve

Email Newsletters. As soon as someone joins your mailing list, they will immediately receive an email detailing who you are and what you do. Include a clear call-to-action button that links to your donation page. . Email Newsletters. Here are some best practices to keep in mind when sending out an email newsletter: .

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11 Mobile Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

During the 2000s, with the rise of broadband, came an onslaught of highly designed websites with Flash and JavaScript, pop-down navigation, and pop-up windows for slide shows, videos, and calls to action. If you choose to hard-code your own mobile website, the standard width for a mobile website (as of 2011) is 320 pixels.

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The Last Word in 2011

sgEngage

Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter and blog are the first thing that I read each day. If that means a direct mail piece and a check, then great! I have a lot of respect for them and their expertise in the nonprofit sector.

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Fourteen Ways to Improve Your Open Rate

NTEN

We're on pace to deliver more than 1,000,000 messages in 2011, so our data is beginning to amount to something meaningful. Recent tests from our 28,000-name newsletter list found that the folks we'd added within the prior month were up to 25% more likely to open the first message. in 2010, but have bumped that up to 23.5% on the right.

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