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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts.

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Some Findings from the 2012 Nonprofit Communications Trends Report

NTEN

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device. Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. These people are also twice as active on Facebook than others. xAd, 2012).

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Infographic: How Technology Increases Funding

TechImpact

While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. In 2011, 35% of online revenue came from emails, however, this past year email fundraising decreased by 40%!

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2012 SXSW Interactive Roundup

NTEN

Last week, I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We've all experienced videos, blogs, photos, or topics "going viral" online before our eyes - the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts. At SXSW, there….

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2012 Report: How Nonprofits are Utilizing Social Media

Care2

I have been waiting to get my hands on the latest 2012 Social Networking Benchmark Report because it’s one of the only comprehensive surveys that provides a good overview of how nonprofits are utilizing social media to brand themselves online, connect with new supporters, and raise money. This remains unchanged from 2011.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Diversify your news sources.