Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
Note from Beth: Kami Watson Huyse , who is also my business partner at Zoetica , and I are currently Fellows at Society of New Communication Research. Our research started several months ago with a literature search, is focused on best practices in incorporating a social media strategy into CSR and Cause Marketing programs.
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