Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)
NTEN
MAY 5, 2011
Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Keep your organization’s profile up to date (contact info, mission, etc.) They likely funnel gifts to organizations that wouldn’t have received them otherwise. Work hard to win them over. Declutter your site.
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