Remove 2010 Remove Channel Remove Offline Remove Social Media
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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Social media, like all technology, is developed by people. Why Social Media?

Disaster 206
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 144
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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.

Campaign 253
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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

. “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition. Affiliate programs, organic search traffic and even offline advertising scored higher than social. Social Networking Adoption by Non-profits.

Facebook 260
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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. To get there, we employed a number of strategies, but chief among them was social media.

Giving 104
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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36
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Social Media Charades at the Convio Summit

Connection Cafe

Yesterday, James Young and myself had the opportunity to present to packed house of nonprofit organizations on social media at Convio Summit. The attendees had fun reaching under their chairs to see what they had "won" -aka - their new, fake nonprofit they had to brainstorm a social media strategy for during the workshop.