Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. The return won’t be immediate, but it will pay off in the long run. Matures (b.

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Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Online revenue from 2009 to 2010 increased 148%. How’d they do it? What were the results?

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Connection Cafe

NOVEMBER 7, 2013

The Next Generation of Canadian Giving 2013 , which builds on a similar study conducted in 2010, looks at the philanthropic habits of the following generations of Canadians: Generation Y (or Gen Y, born 1981 – 1995). Since 2010, there has been a 12% increase in donors who have a landline but choose to use their mobile phones.

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Generation Mobile Trend Giving 35

Connection Cafe

MAY 14, 2014

According to NAIS, K-12 school enrollment numbers fell by 3% in 2009 and another 7% in 2010. They realized they needed to find new ways to connect with prospective families and the internet is the most popular channel. In 2010, we noticed a shift from how schools managed their admissions processes on the back-end.

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Blackbaud Application Database Demographics 36

Connection Cafe

SEPTEMBER 18, 2013

And, social media isn’t viewed as an appropriate fundraising channel for any age group. The value of some channels (e.g. Among transaction channels, the future looks cloudy for telemarketing and giving by SMS / text, but face-to-face and street funding is surprisingly strong. Gen Ys in Canada hardly ever text to donate.

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Connection Cafe

JANUARY 18, 2012

Overall, Convio clients raised 17 percent more online in the last three months of 2011 than in 2010. But, the real impact was made in December when our client’s year-end fundraising efforts came on like gangbusters—raising more than $30 million more online than in December 2010.

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Connection Cafe

JULY 16, 2013

However, the 2010 BoardSource NonProfit Governance report tells us that the number of nonprofit board members under the age of 30 has not changed in more than eight years. More than 71% of nonprofit board members are over 50 years old. Board Development Nonprofit Management'

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Connection Cafe

APRIL 9, 2010

The Generational Divide of American Giving - 2010 NTC Next Generation Presentation View more presentations from Convio. Share here and help the rest of the nonprofit community keep the conversation going and finding new ideas to put this data to good use. And if you want to download/see the full presentation, check it out below!

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Connection Cafe

NOVEMBER 17, 2009

Integration is going to be key in 2010. Organizations are still fearful using social media channels at all, much less using them to their full potential. At a minimum, these media can be used for an outbound channel and get their feet wet. But at a maximum, they can truly produce huge results. Don't believe me?

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Social Media Convio Media Social 45

Connection Cafe

SEPTEMBER 3, 2015

FG’s 2010 report provided the first comprehensive view of Americans’ demand for charitable giving and impact investing since 1994’s The Seven Faces of Philanthropy. There’s a lot I could discuss from the 159 page report, but I’m going to concentrate on the recommendations and insights that resonated with me the most.

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Report Donor Demographics Statistics 20

Connection Cafe

JANUARY 17, 2011

Mobile technology : TMCNet.com reports that nearly a third of Americans used smartphones 2010 and last year Nielson predicted that by Christmas 2011, a full half of Americans will have smart phones. Consistency through a variety of channels will be your key to success. What other trends are you considering in your annual plan?

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Integration Convio Trend Mobile 29

Connection Cafe

APRIL 19, 2010

AFP Presentation 2010: Navigating the Waters in the Sea of Social Media View more presentations from Convio. At a high level, some of the main takeaways from this group included the outlining of questions to ask when formulating your overall strategy, deciding what to measure and ensuring the right tactics are used.

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Social Media Professional Associations Conference 55

Connection Cafe

JANUARY 21, 2010

There are so many opportunities to put this channel to good use. Even more lessons learned and ideas can be found in the 2010 Nonprofit Resolutions Guide , and of course, I know there are many other tips participant fundraisers must have. And what are you looking to do in 2010? Your organization can use social media (e.g.,

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Connection Cafe

FEBRUARY 1, 2011

Unfortunately, in March and November of 2010, two of the big stars of the films passed away ( Peter Graves and Leslie Neilsen ). ” evangelism on multiple channels. Facebook has played a big role in keeping me informed and updated about Airplane! ever since I first declared my love in the movies section of my profile.

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Movie Profile Facebook Mail 29

Connection Cafe

AUGUST 9, 2013

I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. If they significantly worsen, look to use a different approach. 2013 eNonprofit Benchmark Study by NTEN and M+R.

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email Campaign Test Benchmark 48

Connection Cafe

APRIL 19, 2012

They take advantage of the information from a 2010 study by CMB Consumer Pulse that says 51% of Facebook fans and 67% of Twitter followers are more likely to buy their product SINCE becoming a fan/follower. Or maybe an "early bird" registration discount that is announced only through a social channel.

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Social Media Ideas Media Social 39

Connection Cafe

FEBRUARY 5, 2010

While writing about multi-channel engagement , I couldn’t help but to think that each lesson learned applied mainly to supporters who are actively engaged with your nonprofit organization. If you’re looking for additional tips on this topic, take a peek at the 2010 Nonprofit Resolutions Guide. Author: Emma Zolbrod.

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Donor Tips Lesson Course 31

Connection Cafe

OCTOBER 16, 2013

Guest Post by Andria Mullaney, Channel Marketing Manager for Blackbaud’s School Solutions. Thank them again for their donation in 2010, and ask if they could give again this year. Andria has a passion for the school sector and enjoys sharing fundraising insights to help schools advance their missions. _ _. Recent donors?

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Connection Cafe

JUNE 4, 2010

Reprinted from Grizzard , original post by Chip Grizzard on 6/3/2010. Single channel direct mail is on the decline and digital fundraising is rapidly increasing. But this takes a commitment and focus to integrating your message across traditional and digital channels. Author: Jill Ward.

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Connection Cafe

JULY 6, 2017

The good news from all of this is that online givers help to bring the average age of a nonprofit’s donor base down, but it can still be a very viable channel for older donors too. This tends to skew income comparisons with older donors across giving channels. More than half of online givers are 55 years or older. They Are Less Loyal.

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Offline Donor Online Retention 35

Connection Cafe

FEBRUARY 11, 2011

Online giving is increasing; remember $6 billion was estimated to have been donated online during the 2010 holiday season. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart. In a word: Yes.

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Connection Cafe

MARCH 22, 2017

Every single major disaster or incident since then demonstrates that the Internet is a first response channel of choice for donors. The last critical element to accelerate actigving was to connect social media channels to giving.

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Connection Cafe

MAY 10, 2011

Non-profits are reaching supporters in a variety of channels, just as Donna discussed in her recent post on integrated fundraising. As the number of touch points grows, it will become more and more important for organizations to determine which channels are prompting the gifts they receive. In short, what prompts an online gift?

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Connection Cafe

FEBRUARY 4, 2011

Even though I didn’t take the survey (it’s based on responses from 780 nonprofits in December 2010) I am guessing plenty of Convio clients did and these findings got me jazzed about the technology we provide them.

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