Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)
NTEN
MAY 5, 2011
Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Analysis of cumulative online giving (i.e., People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support.
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