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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.

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NTEN Member Buzz Round-Up: July 30 2010

NTEN

transitioning from a Facebook profile or group to a Facebook fan page. . I think we'd all do ourselves and our audiences a favor if we read this article from Jake Brewer and The Sunlight Foundation : " Rethinking Advocacy Email." s 2010 Top Small Workplaces. using and learning to use social media on her blog.

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5 Questions: Bringing Community Organizing Into Online Campaigns

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. What's the most important trend in nonprofit technology for 2010? I have a Google profile, if you want to connect on Google Buzz.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. Let's Raise a Brand!

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The Top 54 Auctioneers for Nonprofit Fundraising Events

Nonprofit Tech for Good

In addition to advocacy and fundraising, Tom spent several years developing commercial-scale wind farms for financial powerhouse Goldman Sachs. In 2010, he was honored to be selected as a presenter at the NAA’s first ever Benefit Auctioneer Summit. Spending becomes fun, and people leave looking forward to next year.

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Great reads from around the web on December 8th

Amy Sample Ward

2009 Year-End Fundraising Guide – Online Fundraising, Advocacy, and Social Media – frogloop – “Is your nonprofit sending out 8-10 online fundraising appeals this holiday season? The paper will be open to comment til the end of January 2010.&#.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. Let’s Raise a Brand!

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