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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. If not, it may be time to get some training.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Launch a blog.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated.

ROI 241
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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share resources.

Content 231
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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. Stated another way, organize and simplify. I have a confession.

Goal 50
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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 43% Yes… our organization blogs regularly. 43% Yes… our organization blogs regularly. 13% Check/snail mail.

Results 192