Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

in 2009 reminds me of Web 1.0 I recently had a chance to discuss social media strategies with members of our Target Analytics Customer Advisory Board. An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." Lots of talk.

Social Network 50

Social Network Network Create Strategy 50

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. On ad networks like the ones mentioned later in this article, impressions are sold on a cost per thousand (CPM) basis. That number inches up with fancier and more interactive units like video and rich media.

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Storytelling Yahoo Story Google 73

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. Well examine what can and cant be quantified as well as various metrics and analytics tools. April 27 , 2009 1:30 PM - 3:00 PM 5. April 28 , 2009 3:30 PM - 5:00 PM 10. Without further ado here are my favorites.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

DECEMBER 1, 2011

Instead, in 2007, we started stocking it with articles written by members of our community. Readers of the newsletter received a teaser for the article – usually the first paragraph or two – and a link to read the entire article on our site. Then we added a twist to the experiment in Fall 2009.

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Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2018

This past year wrote an op-ed for the Chronicle of Philanthropy on the age of automation and it implications for fundraisers as well as other articles, including Leveraging the Power of Bots for Civil Society on SSIR Blog and The Robots Have Arrived: How Nonprofits Can Put Them To Work on Guidestar Blog.

Learning 101

Learning Philanthropy Nonprofit Charity 101

sgEngage

MARCH 7, 2011

80% of participants used in-person asks and 73% used email to raise funds The second study is “Understanding the Value of Team Captains&# based on research from the donorCentrics Events Benchmarking Group by Target Analytics , a Blackbaud company.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

Care2

JULY 2, 2009

60) Search « The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 » Monday Jun 29 2009 Top 8 Social Media Tracking Tools Monday, June 29, 2009 at 10:07PM | by Allyson Kapin Social media! I seriously think it’s "the" buzz word of 2009. August 3, 2009 | yovkov Hi!

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Social Media Track Media Tools 70

Care2

OCTOBER 22, 2008

| Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

sgEngage

MAY 31, 2011

The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Recurring Gift Donors only accounted for 10% of all US Donors The Target Analytics 2009 donorCentrics U.S. Here are five statistics from across the nonprofit sector that trouble me and should really trouble you.

Statistics 83

Statistics Trend Benchmark Blackbaud 83

Care2

JUNE 29, 2009

60) Search « Top 8 Social Media Tracking Tools | Main | Strategies For Optimizing Your Nonprofits Website » Sunday Jun 28 2009 Fundraising Dips In First Quarter Of 2009 Sunday, June 28, 2009 at 07:44PM | by Allyson Kapin The struggling economy hit nonprofits hard in the first quarter of 2009.

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

JUNE 28, 2009

The struggling economy hit nonprofits hard in the first quarter of 2009. According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. However, things rapidly changed from Q4 2008 to Q1 in 2009.

Iraq 31

Iraq Fundraising Hurricane Benchmark 31

Care2

MAY 4, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list.

Social Media 76

Social Media Online Communication Media 76