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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

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Research Friday: Does your nonprofit have an outcome-driven culture?

ASU Lodestar Center

inform and improve day-to-day nonprofit practice. 7 With the large number of nonprofits that offer similar services, individual donors are striving to make more informed decisions before investing their charitable dollars. What resulted was a sector-wide effort to switch the focus from financial metrics to outcome evaluation.

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" My ratio is 2.4, Did it surprise?

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!

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Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We try to keep it light, informal, and funny -- providing helpful resources and interesting links, and being responsive to our followers, while also using it as a way to crowdsource and get buy-in and guidance on new projects. What inspired you to join?

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ASU Lodestar Center Blog: Can You Teach a Watchdog New Tricks?

ASU Lodestar Center

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. So, what kinds of information, if not outcomes?

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