Care2

APRIL 15, 2008

» Friday Mar 28 2008 Convio Online Marketing Nonprofit Benchmarks Released Friday, March 28, 2008 at 11:53AM | by James OMalley Convio recently released their second annual nonprofit online marketing benchmarks study. April 15, 2008 | Jordan V Copyright © 2008, Care2.com All rights reserved.

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Benchmark Convio Social Media Advocacy 28

Care2

DECEMBER 28, 2008

For more information on how to fundraise effectively at the year’s end, look to Care2’s Procrastinator’s Guide to Year-End Fundraising. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MAY 9, 2008

If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media email Online 28

Care2

FEBRUARY 20, 2009

On Wednesday, February 4th, Chattarati posted information announcing the event. An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

SEPTEMBER 4, 2007

Paper direct mail should follow online direct mail, not the other way around. A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

AUGUST 17, 2007

Paper direct mail should follow online direct mail, not the other way around. A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

MARCH 23, 2009

An XML sitemap can provide search engines with important information about your site and improve your search rankings. Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com

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Social Media Advocacy Case Study Online 31

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Vinay Bhagat Founder & CSO, Convio March 26, 2009 | Vinay Allyson, Many thanks for sharing this information and your takeaways, all of which I have found to be true drivers of success. All rights reserved.

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Convio Benchmark Studies Social Media 31

Care2

MAY 2, 2007

Nancy Schwartz , our friend from the Getting Attention blog , informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives. Copyright © 2008, Care2.com 60) Search « Join Care2 for Another Internet Advocacy Roundtable! To create a new comment, use the form below.

Track 28

Track Social Media Survey Advocacy 28

Care2

SEPTEMBER 18, 2007

60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. The reader is new to your list and it will certainly be the first impression of your e-mail program. Talk about your content, or your archives.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JANUARY 6, 2009

Is it signing up to receive information? Map organizational roles - What information will decision-makers want to know? January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Is it to gather donations or content? Recognize value drivers - What user actions on the site help you achieve your goals? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

FEBRUARY 7, 2009

Resolution Four: "I resolve to make our web site easier to use and more informative." Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

NOVEMBER 15, 2007

Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. That lead me to hunt and gather demographic information on the various sites and where I found that chart. So, which one social network should you consider for your next campaign? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. That lead me to hunt and gather demographic information on the various sites and where I found that chart. So, which one social network should you consider for your next campaign? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 29, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

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Journal Social Media Advocacy Case Study 28

Care2

MAY 17, 2007

May 29, 2007 | Yvonne Copyright © 2008, Care2.com Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

SEPTEMBER 14, 2007

In their eyes, there are four main goals that grantmakers can hope to accomplish: Facilitate communication among grantees – enable them to connect before and after in-person gatherings (see Purpose Prize Innovation Network ) and promote tagging on sites like Flickr as an information sharing tool. All rights reserved.

Social Media 28

Social Media Advocacy Web Online 28

Care2

AUGUST 27, 2007

In their eyes, there are four main goals that grantmakers can hope to accomplish: Facilitate communication among grantees – enable them to connect before and after in-person gatherings (see Purpose Prize Innovation Network ) and promote tagging on sites like Flickr as an information sharing tool. All rights reserved.

Social Media 28

Social Media Web Advocacy Online 28

Care2

AUGUST 16, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

SEPTEMBER 11, 2007

world, using the Internet for information, not interactivity. Copyright © 2008, Care2.com 60) Search « Did You Miss The Online Holiday Fundraising Season? Tuesday, September 11, 2007 at 04:46PM | by James OMalley To date, grantees generally avoid the Web 2.0 To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Foundation Web Advocacy 28

Care2

JUNE 30, 2009

Step 1 should always be "listen" - it will help you understand who you are already engaging with, and who else you can engage with, so that you can better inform your presence management strategy. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? All rights reserved.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 22, 2009

Reader Comments (1) Thanks for all this information, especially on tracking earned media. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Receive monthly updates 1 Comment | by Share Article in Online Marketing , Social Networking , Trends , Web 2.0 All rights reserved.

Track 41

Track Social Media Media Advocacy 41

Care2

NOVEMBER 15, 2007

Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? For most, this would be emails, direct mail, and hitting up your major donors.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

NOVEMBER 10, 2006

Visit the original article on the Care2 News Network here for information about this campaign and petition. Copyright © 2008, Care2.com Post a Comment | by Share Article in Care2 News Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. All rights reserved.

Digg 28

Digg Social Media News Advocacy 28

Care2

JUNE 21, 2007

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. Finally, petition signers were invited to sign up for CHEJ’s mailing list, to stay abreast of issues relating to PVC and other health and safety issues. Copyright © 2008, Care2.com

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

JULY 14, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 7, 2009

If someone (who may or may not be a potential volunteer) cannot google you and find information related to your entity, 9 times out of ten, they will not participate. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MARCH 15, 2009

Now that youve got a user intrigued with your page title, they want a little bit more information before they click through, thats where the description meta tag comes in. March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com Its also a good usability practice. Use the description meta tag. What are some of your SEO tips?

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 29, 2007

Stay tuned for more information as the date approaches! May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com 60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? We hope to see you at the next Internet Advocacy Roundtable about online branding campaigns on June 21.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

Stay tuned for more information as the date approaches! May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com 60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? We hope to see you at the next Internet Advocacy Roundtable about online branding campaigns on June 21.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

NOVEMBER 17, 2006

The Knights 21st Century News Challenge is asking anyone - yes, that includes you - to "share your idea how to use digital news and information in new ways to improve people’s connections and quality of life in actual, geographic communities." Copyright © 2008, Care2.com Post a Comment | by Share Article in Misc.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

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Social Network ROI Social Media Network 74