NetWits

NOVEMBER 29, 2011

It usually doesn’t work out so well. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Maybe a hat or pair of gloves?

email 230

email Raise Cancer Info 230

See3

DECEMBER 12, 2007

We are working with our clients to engage constituents on sites like YouTube, Facebook and MySpace. The amount of junk e-mail has skyrocketed despite a 2004 US CAN-SPAM Act that placed restrictions on sending unwanted messages and sanctioned penalties for “spammers,&# according to California-based Barracuda Networks Inc.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

JANUARY 15, 2009

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

It works sort of like an online mortgage calculator. You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Coming soon - Im working on an overall online ROI assessment calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

It works sort of like an online mortgage calculator. You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Coming soon - Im working on an overall online ROI assessment calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 4, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) Have you experimented with Google AdWords?

Grant 31

Grant Google Case Study Search 31

Care2

FEBRUARY 3, 2008

It works sort of like an online mortgage calculator. You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Coming soon - Im working on an overall online ROI assessment calculator.

ROI 53

ROI Social Network Social Media Advocacy 53