NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

JANUARY 15, 2009

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 4, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.&# Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

Grant 31

Grant Google Case Study Search 31

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com Thx for enriching my knowledge.

Social Media 38

Social Media Content Practice Web 38