Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

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Social Media Video Advocacy Web 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

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Social Media Advocacy Case Study Online 28

Care2

SEPTEMBER 8, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com All rights reserved.

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Social Media Advocacy Video Fundraising 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

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Social Media Advocacy Case Study Online 28

Care2

DECEMBER 5, 2008

link] Regards, Mark South December 5, 2008 | Mark South Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. I wrote an article on my blog about recession proof fundraising, you might find it interesting. All rights reserved.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

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Social Media Advocacy Guide Fundraising 37

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

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Social Media Online Advocacy Media 47

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

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Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 12, 2008

Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

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Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 13, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

OCTOBER 13, 2008

link] October 10, 2008 | FChristie I think that this is a great contest. v=cb71fk-79Uc Also, full details of my idea can be found at: www.quidproquohealthmanagement.com October 11, 2008 | Jonathan Barry my name is anandbabu and iam from vishakapatnam in india.i October 14, 2008 | N.anandbabu Hi Friends. I have submitted my idea.

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Google Social Media Ideas Project 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Advocacy Social Media email Online 44

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Advocacy Donor Online 34

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Advocacy Social Media email Online 44

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 25, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. Charity Water is a good reason to give especially if you like the freedom to drink bottled water or have clean water systems where you live. Great post. So busy reading.

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Social Media Charity Raise Advocacy 28

Care2

JUNE 30, 2009

Give them love – fast! Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. Give them something to do! I agree that it is vitally important to give your supporters something to do next. Check them out!

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MARCH 4, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 3, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 20, 2009

700 may not seem like much compared to the potential of online giving. However, for a mid-size city in the Deep South, this proves that online giving can go local. February 20, 2009 | David Morton Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

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Social Media Campaign Advocacy Online 28

Care2

MARCH 23, 2009

May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Basic, but specific enough to implement. Thanks tons for sharing this info. It will be a great aid! All rights reserved.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Excellent post! All rights reserved.

Analytics 54

Analytics Google Social Media Websites 54

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Case Study 28

Care2

MARCH 13, 2009

With over 100 panels to choose from on every topic under the sun, choosing the right ones that will give your nonprofit the best research, tools and resources in technology and social media is key. In 2009, our challenge becomes how to harness these tools for in order to reopen the policy-making process. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JANUARY 15, 2009

Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com by age, interest, activism level).

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Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All rights reserved.

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Social Media Difference Advocacy Case Study 28

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. You can check out a wrap up of their presentations by clicking here. To create a new comment, use the form below.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., February 24, 2009 | Laura Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

NOVEMBER 25, 2007

It seems that celebrities tend to give a campaign an extra edge. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth?

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

JUNE 13, 2007

Rather than join the ranks of the dozens of other blog entries introducing and comparing these other sites, well just give you the links to some of the best articles about it around the Net. All Care2 terms of service and privacy policies apply. Believe it or not, YouTube is not the be all end all of video hosting sites.

Vlog 28

Vlog Video Social Media Resource 28

Care2

MARCH 15, 2009

By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

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Social Media Advocacy Online Case Study 28