Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? Copyright © 2008, Care2.com

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

SEPTEMBER 15, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

SEPTEMBER 8, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 5, 2008

link] Regards, Mark South December 5, 2008 | Mark South Copyright © 2008, Care2.com If youre looking for some last minute help with your year-end fundraising, make sure you check out our Procrastinator’s Guide to Year End Fundraising. All rights reserved. All Care2 terms of service and privacy policies apply.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media email Advocacy Case Study 28

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

OCTOBER 13, 2008

link] October 10, 2008 | FChristie I think that this is a great contest. v=cb71fk-79Uc Also, full details of my idea can be found at: www.quidproquohealthmanagement.com October 11, 2008 | Jonathan Barry my name is anandbabu and iam from vishakapatnam in india.i October 14, 2008 | N.anandbabu Hi Friends. I have submitted my idea.

Google 28

Google Social Media Ideas Project 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. I will now give you the plain and simple answer.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Charities shouldnt be afraid to keep asking. All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JANUARY 15, 2009

Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com by age, interest, activism level).

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? 700 may not seem like much compared to the potential of online giving. We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. Charity Water is a good reason to give especially if you like the freedom to drink bottled water or have clean water systems where you live. Great post. So busy reading.

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

MARCH 4, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com James OMalley: Why did you decide to host this competition? Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 3, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com James OMalley: Why did you decide to host this competition? Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. People want to be heard, so make it easy for people to show their support and give their opinions. If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Connection Cafe

JUNE 9, 2016

Others still measure by the number of letters mailed to editors of major newspapers and periodicals that are published as commentary or whether a newspaper publishes an op-ed from a nonprofit organization’s CEO or Executive Director. I will add one more here: invest in the tools and infrastructure that will make you successful.

Advocacy 20

Advocacy Measure Policy United States 20

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. For most, this would be emails, direct mail, and hitting up your major donors. Copyright © 2008, Care2.com You can check out a wrap up of their presentations by clicking here. All rights reserved.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 30, 2009

Give them love – fast! Give them something to do! I agree that it is vitally important to give your supporters something to do next. Tell them about the issue without giving them an option to help in some way is a wasted opportunity. If you dont ask, they wont give. 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

SEPTEMBER 18, 2007

60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. The reader is new to your list and it will certainly be the first impression of your e-mail program. Sound off in the comments below!

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MARCH 23, 2009

May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com March 23, 2009 | Copywriter Steff EXACTLY what I need! Basic, but specific enough to implement. Thanks tons for sharing this info. It will be a great aid! All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advocacy Case Study Online 31