Care2

MAY 22, 2008

The result was an in-depth eleven page report. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

FEBRUARY 8, 2009

Its debatable if Twestival will meet their ambitious goal of raising $500K on February 12th but the fact that hundreds of volunteers quickly signed up to independently organize close to 200 events all over the world is something nonprofits should note and watch as the results come in. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

MARCH 26, 2009

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 4, 2009

As a result, many nonprofit organizations are looking for a way to incorporate social media into their own fundraising efforts. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Click here to register.

Social Media 28

Social Media Advocacy Media Social 28

See3

NOVEMBER 26, 2007

She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us Foundation’s Sharron Raybold.

Video 40

Video Campaign Chad Contest 40

Care2

MARCH 4, 2008

What sort of benefits have you seen as a result of the competition? March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. We also did an interview with her and posted it on our website.

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

What sort of benefits have you seen as a result of the competition? March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. We also did an interview with her and posted it on our website.

YouTube 41

YouTube Generation Video Social Media 41

Care2

MAY 7, 2007

This study tracked nine major nonprofits across four tactic categories: Multiple appeal series Deadline-driven appeals Matching gift appeals Dollar goal appeals The results and recommendations are published here: [link] Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Studies Advocacy Online 28

Care2

MAY 2, 2007

You can check out the rest of the survey results here (pdf). Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Thanks Nancy! Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry. All rights reserved.

Track 28

Track Social Media Survey Advocacy 28

Care2

JUNE 17, 2009

These three leading nonprofit organizations at various times enlisted Care2s support to help them in this great cause -- and as a result more than 100,000 of Care2s activist members took action to support the campaign. The result? See [link] June 17, 2009 | Eli Beckerman Copyright © 2008, Care2.com Partial victory?

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

OCTOBER 17, 2007

Results of the survey will be shared in M+R’s upcoming study which will also include data they’ve gathered about online monthly giving metrics. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All individual answers will be kept confidential. All rights reserved.

Survey 28

Survey Social Media Online Advocacy 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. In my role as Communications Director, it is in my job description to promote our work and grow our network while building our brand, so I didnt ask permission to start tweeting and I didnt have to prove to my ED or Board the value in terms of results or ROI.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 23, 2009

If so youre splitting your search results and affecting your position. If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

SEPTEMBER 18, 2007

Perhaps its worth revisiting the topic: which day of the week results in highest e-mail click through rates? Response: thomasdc1977 by thomasdc1977 at thomasdc1977 on February 23, 2007 None Reader Comments (1) Thank you September 18, 2007 | sohbet Copyright © 2008, Care2.com Friday, July 14, 2006 at 02:15PM | by Agata K.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

JULY 26, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 30, 2009

Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say.

Social Media 40

Social Media Advocacy Online Tips 40

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 20, 2009

employees, family, friends; 5 of these donations were also Twitter-based) 3 source was not identified We were pleasantly surprised with the results. February 20, 2009 | David Morton Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Very succinct, and (hopefully) replicable.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 3, 2008

Just enter the starting assumptions in the yellow boxes below and the tool calculates results automatically. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Were they from comparable markets?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

NOVEMBER 10, 2006

" The kermode bear faces extinction due to habitate loss as a result of logging and mismanagement; restricted range, low and declining population numbers and hybridization with mainland subspecies of black bear which do not carry the unique genetics that produce the rare white "spirit" bear. Copyright © 2008, Care2.com

Digg 28

Digg Social Media News Advocacy 28

Care2

JUNE 21, 2007

Results: Care2’s campaign for CHEJ generated a 28% click-to-open rate, and resulted in 10,623 Care2 members clicking through to the CHEJ website to view the “Sam Suds” video. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., When we talk about issues such as independent journalism, preserving the arts, and tolerance for different views, we get good results -- in the mail and online," he says.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 15, 2009

This text will appear in search engine results and will help tell both the search engine and users what the page is about. The description will usually be shown right below the page title in search results. March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com Its also a good usability practice.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

AUGUST 16, 2008

July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. I have used Youtube in some of my projects and so far I seen great results. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JANUARY 15, 2009

Even if its just moving down to state-level issues, Ive found that response rates improve as a result. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. January 15, 2009 | Samer Excellent suggestions! congrats to you on Frogloop and Care2!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 13, 2009

Guess what the results were? The BusinessWeek article goes onto say that “by focusing campaigns on people who interact with each other (aka behavioral targeting), theyll likely get better results.” June 30, 2009 | Andi Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 15, 2009

I there are some great parallels between this viral marketing debate and the black hat (pushing the limits to get more attention more quickly) vs. white hat (following the rules and letting search engines and searchers create teh results) SEO debate. All Care2 terms of service and privacy policies apply. Just my two cents.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 17, 2007

Results: In only six weeks, Care2 generated and delivered 44,000 citizen letters to the target members of Congress who had influence over the legislation. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below. All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., When we talk about issues such as independent journalism, preserving the arts, and tolerance for different views, we get good results -- in the mail and online," he says.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JULY 14, 2008

July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. I have used Youtube in some of my projects and so far I seen great results. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 26, 2007

Katrin called it “absolute virgin territory”—which means there are few reliable metrics and no predictable results. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Happy texting! All rights reserved.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MAY 4, 2009

An exploration of the differences between the two, resulting in a road map for community organizations starting to use online organizing tools. What nonprofits can learn from the presidential campaigns (and other nonprofits’) 2008 online efforts Designed by Heather Holdridge | Care2.com April 28 , 2009 3:30 PM - 5:00 PM 10.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JULY 10, 2008

Also, NTEN recently published a report on the results of a survey covering CRM satisfaction. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that.

Social Media 34

Social Media Trend Advocacy Online 34