Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 18, 2008

60) Search « Nonprofit CRM Trends Plus How to Choose an eCRM | Main | New Research Findings: Advocacy Groups More Trusted » Wednesday Jun 18 2008 Care2 Welcomes Dana Weissman to Nonprofit Services Wednesday, June 18, 2008 at 11:20AM | by Clinton OBrien We are very pleased to announce the newest member of the Care2 team: Dana Weissman.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

FEBRUARY 12, 2008

Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com For more details, check out the full survey. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

AUGUST 21, 2007

Visit Google to learn more: [link] Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

License 28

License Social Media Google Advocacy 28

Care2

AUGUST 26, 2008

Post a Comment | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

MAY 19, 2008

60) Search « Landing Page Optimization for Online Fundraising | Main | The Essentials of Online Advocacy Begin With Email » Monday May 19 2008 Care2 Website Goes Green, Saves 341,000 KW-hours Monday, May 19, 2008 at 05:08PM | by Hatef Yamini I was really excited to drive into work this morning in a Toyota Prius.

Green 28

Green Social Media Advocacy Case Study 28

Care2

MAY 16, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com com has expanded its community offerings. All rights reserved.

Press 28

Press Social Media Advocacy Case Study 28

Care2

JUNE 17, 2008

60) Search « Care2 Welcomes Dana Weissman to Nonprofit Services | Main | Three Keys to Successful Online Campaigns » Tuesday Jun 17 2008 New Research Findings: Advocacy Groups More Trusted Tuesday, June 17, 2008 at 10:51AM | by Dana Weissman American citizens trust advocacy groups – a lot more than they trust the U.S.

Advocacy 31

Advocacy Group Social Media Research 31

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy ROI Online 28

Care2

AUGUST 27, 2007

Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free! Dont miss the Septemeber 7th, deadline. Apply today and learn more here. All rights reserved.

DC 28

DC Award Social Media Advocacy 28

Care2

MARCH 30, 2007

Post a Comment | by Share Article in Care2 News Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « New Trend Emerging in Deceptive List Growth? Big thanks to Erin and Jill for sending us the info! To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Job Advocacy Case Study 28

Care2

JUNE 15, 2007

Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com Getting Attention Nancy Schwartz Im In Love.with Google Analytics Katyas Non-Profit Marketing Blog: Getting to the Point Katya Andresen Why Me? Post a Comment | by Share Article in Misc. To create a new comment, use the form below.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

JUNE 11, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? We happen to agree with her. ;O) O) Thanks Hollis!

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

MAY 7, 2007

This study tracked nine major nonprofits across four tactic categories: Multiple appeal series Deadline-driven appeals Matching gift appeals Dollar goal appeals The results and recommendations are published here: [link] Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Studies Advocacy Online 28

Care2

JULY 15, 2008

Post a Comment | by Share Article in Video Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Video 28

Video Social Media Advocacy Case Study 28

Care2

MAY 2, 2007

Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Join Care2 for Another Internet Advocacy Roundtable! You can check out the rest of the survey results here (pdf). Thanks Nancy! All rights reserved.

Track 28

Track Social Media Survey Advocacy 28

Care2

APRIL 20, 2007

Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Care2 and Free Range become One Planet for Earth Day! To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

OCTOBER 17, 2007

Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com link] Feel free to contact Karen Matheson at kmatheson@mrss.com with any questions or requests for a copy of the study when it comes out in November. All rights reserved.

Survey 28

Survey Social Media Online Advocacy 28

Care2

SEPTEMBER 25, 2007

Post a Comment | by Share Article in Email Marketing , Marketing Research , Trends Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Every Woman Counts Launch Meeting | Main | Did You Miss The Online Holiday Fundraising Season? All rights reserved.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

SEPTEMBER 25, 2007

Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com Were also planning a guest blog by Jessica Grounds , Senior Strategist for Stones Phones and President of the WUFPAC Board of Directors. To create a new comment, use the form below.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 29, 2007

Converting Subscribers to Donors | Main | Some Great Citizen Journalism Links » Thursday May 17 2007 Free Range: The Art of Story Telling Thursday, May 17, 2007 at 02:11PM | by James OMalley Thanks to everyone who attended the Internet Advocacy Roundtable on storytelling! May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Arts Story 28

Care2

FEBRUARY 27, 2008

60) Search « HSUS YouTube User-Generated Video Competition Grows List | Main | Props to MyEmma for Doing Good » Wednesday Feb 27 2008 Revamped Politics Online Conference Ready for Its Closeup Wednesday, February 27, 2008 at 12:02PM | by Heather Holdridge I’ve been attending IPDI’s Politics Online Conference since 2004.

Conference 28

Conference Social Media Online Advocacy 28

Care2

MARCH 28, 2007

Post a Comment | by Share Article in Care2 News Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com The idea behind this calendar is to aggregrate events, seminars, webninars and conferences that would appeal to the nonprofit communications professional. Thanks for your input!

Calendar 28

Calendar Social Media Advocacy Case Study 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

SEPTEMBER 11, 2007

Post a Comment | by Share Article in Marketing Research , Social Networking , Technology , Trends Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Did You Miss The Online Holiday Fundraising Season? To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Foundation Web Advocacy 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 17, 2007

Converting Subscribers to Donors | Main | Some Great Citizen Journalism Links » Thursday May 17 2007 Free Range: The Art of Story Telling Thursday, May 17, 2007 at 02:11PM | by James OMalley Thanks to everyone who attended the Internet Advocacy Roundtable on storytelling! May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

NOVEMBER 15, 2007

Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? For most, this would be emails, direct mail, and hitting up your major donors.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

AUGUST 14, 2007

Consider cultivation as a goal - the newsletter is a good way to deepen your list members relationship with your organization Post a Comment | by Share Article in Direct Marketing , Email Marketing , Marketing Research , Online Advocacy , Online Fundraising , Online Marketing Reader Comments There are no comments for this journal entry.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

NOVEMBER 10, 2006

Post a Comment | by Share Article in Care2 News Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com Visit the original article on the Care2 News Network here for information about this campaign and petition. To create a new comment, use the form below. All rights reserved.

Digg 28

Digg Social Media News Advocacy 28

Care2

AUGUST 8, 2007

Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) Copyright © 2008, Care2.com The lesson? To create a new comment, use the form below. All rights reserved.

New York 28

New York Social Media Conference Advocacy 28

Care2

JUNE 21, 2007

Post a Comment | by Share Article in Online Marketing , Social Networking Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com We look forward to seeing you at the next roundtable! To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 21, 2007

Finally, petition signers were invited to sign up for CHEJ’s mailing list, to stay abreast of issues relating to PVC and other health and safety issues. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

OCTOBER 18, 2007

NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate. Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28