See3

FEBRUARY 11, 2008

One thing I have learned about the Internet is the persistence of information. No one noticed the original post, and few people read the blog, but once they take it down lots of people are interested in what it says. Once it goes up, it’s up. Maybe they were too candid about their company or their boss.

Facebook 40

Facebook FAQ Myspace Yahoo 40

Care2

MAY 9, 2008

Excell also provides scholarships to people who want training in the industry. If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All rights reserved.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

Excell also provides scholarships to people who want training in the industry. If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All rights reserved.

Advocacy 28

Advocacy Social Media email Online 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

MARCH 23, 2009

An XML sitemap can provide search engines with important information about your site and improve your search rankings. Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. Number 4 in particular is an SEO tip that many people overlook.

Social Media 31

Social Media Advocacy Case Study Online 31

See3

NOVEMBER 26, 2007

. • They documented the efforts of their street teams, and made a fun and inspiring piece out of young people advocating their way onto the Today Show. • And bravo to the UN Foundation and orgs like it who create terrific pieces that keep web site users engaged and inform supporters of your activities.

Video 40

Video Campaign Chad Contest 40

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner. Charities shouldnt be afraid to keep asking.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. Really, I think that the people who have said that Twitter is hard to access but once you start doing it, you find its usefulness to you have it right on. As I become more familiar with the service, and followed more people, it became easier.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." Resolution Four: "I resolve to make our web site easier to use and more informative." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com Need ideas to turn your resolutions into reality?

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

JANUARY 24, 2008

If you are a nonprofit working to help low-income Americans or to rebuild the levees in New Orleans or to assist developing countries, you then should care deeply whether and how people get their news. So the pothole and the PTA meeting are covered by the people it most impacts. Here’s my office neighborhood on Outside.In

Baltimore 40

Baltimore Journal News FAQ 40

Care2

MAY 29, 2007

We are glad people enjoyed the training. May 29, 2007 | Yvonne Copyright © 2008, Care2.com What is citizen journalism? Reader Comments (1) Thanks for including this! I think it went really well!! All rights reserved. All Care2 terms of service and privacy policies apply.

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

AUGUST 16, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JUNE 30, 2009

“These are the people who only want to know about our work on healthcare.”) But going into lengthy, technical, inside baseball detail about an urgent issue is not the way to win friends and influence people. People are interested in stories – stories that offer drama, emotion, and human connection.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. On Wednesday, February 4th, Chattarati posted information announcing the event. We encouraged people to re-tweet with the #firstfridayfive tag to organize the event. By 10:30 a.m.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

SEPTEMBER 14, 2007

In their eyes, there are four main goals that grantmakers can hope to accomplish: Facilitate communication among grantees – enable them to connect before and after in-person gatherings (see Purpose Prize Innovation Network ) and promote tagging on sites like Flickr as an information sharing tool. All rights reserved.

Social Media 28

Social Media Advocacy Web Online 28

Care2

AUGUST 27, 2007

In their eyes, there are four main goals that grantmakers can hope to accomplish: Facilitate communication among grantees – enable them to connect before and after in-person gatherings (see Purpose Prize Innovation Network ) and promote tagging on sites like Flickr as an information sharing tool. All rights reserved.

Social Media 28

Social Media Web Advocacy Online 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. It’s where people go to gather news, resources and discuss issues. Find out what people are saying about your organization.

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 17, 2007

We are glad people enjoyed the training. May 29, 2007 | Yvonne Copyright © 2008, Care2.com What is citizen journalism? Reader Comments (1) Thanks for including this! I think it went really well!! All rights reserved. All Care2 terms of service and privacy policies apply.

Journal 28

Journal Social Media Advocacy Case Study 28

See3

OCTOBER 25, 2007

If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. Facebook has taught us that people will opt-in to support the cause far more than they will donate. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. Facebook has taught us that people will opt-in to support the cause far more than they will donate. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

Care2

SEPTEMBER 18, 2007

A welcome message should be inviting, support your brand, and provide your readers with tasteful information that leaves a lasting impression. Be sure to limit copy to just the information the readers need. (No And as with all marketing ploys, at the end of the day, people buy from people, not companies.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JULY 14, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Its time to bust out the calculator and have a realistic look. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 26, 2007

Acquisition- The goal here is to find people who are likely to support your cause. This includes using tools like search to help drive people to your site. Involvement- Once people have found you, it’s critical provide them with what they had in their minds when they found you in the first place. Call people early.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JULY 10, 2008

I know what people are doing (since Ive tried this myself). Copyright © 2008, Care2.com CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. To create a new comment, use the form below. All rights reserved.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

MARCH 13, 2009

Then why is it so hard to explain the value of social media to people who dont get it? Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com The key to growing your online communities is through growing your social capital. Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 15, 2009

For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. A great example of using Twitter for real information exchange and for conversation.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

APRIL 14, 2009

These influencers will be the first ones to react positively or negatively to information and share that information with their networks. Even something small could lead to something big if you know the networks of the people in your ecosystem. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

NOVEMBER 17, 2006

The Knights 21st Century News Challenge is asking anyone - yes, that includes you - to "share your idea how to use digital news and information in new ways to improve people’s connections and quality of life in actual, geographic communities." Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” However, our Google ads offer us a way around that. And we’ll keep trying new things and seeing what works.

Google 31

Google Grant Adwords Social Media 31

Care2

JUNE 21, 2007

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. 956 people) also signed up for CHEJ’s “PVC Action Network” email list, enabling CHEJ to cultivate these email subscribers into both grassroots supporters and potential members and donors for CHEJ.

Case Study 31

Case Study Studies Social Media Campaign 31