Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 17, 2008

60) Search « Care2 Welcomes Dana Weissman to Nonprofit Services | Main | Three Keys to Successful Online Campaigns » Tuesday Jun 17 2008 New Research Findings: Advocacy Groups More Trusted Tuesday, June 17, 2008 at 10:51AM | by Dana Weissman American citizens trust advocacy groups – a lot more than they trust the U.S.

Advocacy 31

Advocacy Group Social Media Research 31

Care2

JUNE 16, 2009

But your new activists are the ones most inspired by your work right now (they just took action!). This doesn’t mean you’re fundraising ask has to be restricted to the issue you are working on, but let people know that their financial support can help bring about change on this issue and on the many other issues you work on.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

OCTOBER 20, 2007

Sam provided insights about Convios goals with their new Open initiative as well as about the current and potential impact of APIs on the nonprofit sector. For example, many of our clients work with Heller Consulting. Copyright © 2008, Care2.com Frogloop: What is Open? To create a new comment, use the form below.

API 28

API Convio Open Social Media 28

Care2

JULY 26, 2007

It works sort of like an online mortgage calculator. It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if youre paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. Im working on the other analyses, too! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

It works sort of like an online mortgage calculator. It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if youre paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. Im working on the other analyses, too! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 20, 2009

Chattarati had contemplated doing something to help the community, and we worked out a plan for First Friday Five. Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. we had reached our fundraising goal of $300. By 10:30 a.m.

Case Study 35

Case Study Local Studies Social Media 35

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 3, 2008

It works sort of like an online mortgage calculator. It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if youre paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. Im working on the other analyses, too! The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 3, 2007

60) Search « New M+R Study: Online Fundraising Tactics -- What Works? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com 1 Comment | by Share Article in Misc.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 3, 2007

60) Search « New M+R Study: Online Fundraising Tactics -- What Works? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com 1 Comment | by Share Article in Misc.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

SEPTEMBER 14, 2007

using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals. and even some 3.0 ) tools in their work. The article can be accessed from: [link] November 14, 2007 | Amy Luckey Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Web Online 28

Care2

MAY 7, 2007

This is a pretty specialized issue; the creators of the petition only had a goal of 1,500. Thank you for sharing this posted article for me or for every one, you made a great job for your Blog.Keep it up the good work. Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

AUGUST 27, 2007

using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals. and even some 3.0 ) tools in their work. The article can be accessed from: [link] November 14, 2007 | Amy Luckey Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Web Advocacy Online 28

Care2

FEBRUARY 25, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Other organizations should set very specific goals for their Causes. How frequently did we email? Sometimes more!

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Other organizations should set very specific goals for their Causes. How frequently did we email? Sometimes more!

Causes 38

Causes Facebook Challenge Social Media 38

Care2

AUGUST 16, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. It depends on what your goals are. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. It depends on what your goals are. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

AUGUST 17, 2007

At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work. In the end, Congress ultimately passed the Magnuson Stevens Act in a form that met MFCN’s goals. Copyright © 2008, Care2.com

Case Study 28

Case Study Conservancy Studies Social Media 28

See3

NOVEMBER 12, 2007

What’s more, the charity has trained some of its staff members to shoot video using inexpensive cameras, with the goal of creating a library of footage that it can use to create fresh online videos for years to come. Meanwhile, I do appreciate your postings…keep up the great work! Einen Kommentar schreiben [.]

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

What’s more, the charity has trained some of its staff members to shoot video using inexpensive cameras, with the goal of creating a library of footage that it can use to create fresh online videos for years to come. Meanwhile, I do appreciate your postings…keep up the great work! Einen Kommentar schreiben [.]

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

MAY 15, 2009

Depending on your goals and your work, you may want to use a constituent management tool that is really good at tracking actions and activists, but not as good at other things. Or, you may need to get one that can work for many kinds of groups. They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JUNE 13, 2009

How’s it working for your nonprofit? One thing that is not mentioned is that raising money on Facebook is not always the number one goal of many of these nonprofits. June 30, 2009 | Andi Copyright © 2008, Care2.com Do you think Facebook is sticky? Reader Comments (7) Excellent stats Allyson. Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. ” Looking Ahead When we were first starting out, our goal was to use as much of our budget as we could.

Google 31

Google Grant Adwords Social Media 31

Care2

NOVEMBER 26, 2007

Acquisition- The goal here is to find people who are likely to support your cause. Also check out this post on the Agitator about how this strategy also works for converting advocates into first-time donors) 5.) Copyright © 2008, Care2.com First, Rick recommended thinking of your online program in four stages: 1.)

Social Media 31

Social Media Advocacy Online Money 31

Care2

MARCH 4, 2009

Here’s a list of 10 best practices you can follow when working on your site content. My own personal addition to this, as an Internet Strategist, a writer, and an avid online reader: Think very seriously about your sites goals and make editorial decisions about which content may or may not belong on the site. All rights reserved.

Social Media 38

Social Media Content Practice Web 38

Care2

AUGUST 7, 2007

That works out to an average of about $1.24 Don’t plan on reaching your fundraising goals within hours of launching your social networking campaign, unless you have the largest Facebook network of friends ever. per supporter. The total donations ran from $5 to $22,871. Here is a graph of the results. Its a pretty long tail.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That works out to an average of about $1.24 Don’t plan on reaching your fundraising goals within hours of launching your social networking campaign, unless you have the largest Facebook network of friends ever. per supporter. The total donations ran from $5 to $22,871. Here is a graph of the results. Its a pretty long tail.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. To date, the Transfair USA Change.org widget reports bringing in the most money ($942), which works out to be about 22 cents per friend.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. To date, the Transfair USA Change.org widget reports bringing in the most money ($942), which works out to be about 22 cents per friend.

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

MAY 4, 2011

To make matters worse, Charity Navigator seemed standoffish and unwilling to work with the field or adjust its approach despite some pretty obvious shortcomings in its methods. Zooop — fast-forward to 2008: Charity Navigator gets new executive leadership in Ken Berger. Keep up the good work! And that will be good.

Teach 90

Teach Ratio Student Classes 90

Care2

APRIL 2, 2008

Links to your home page can be helpful if you are working on brand name recognition, but otherwise direct people immediately to the relevant page that matches your ad. Did it meet or fall short of your goals? Just how well did it work for them? Copyright © 2008, Care2.com Was it successful? com , Inc.

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

OCTOBER 22, 2008

Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

Care2

FEBRUARY 3, 2009

Not only is that unlikely to work, it is likely to antagonize people who are sympathetic to your situation. What works in normal times will probably work now, just with more modest results. Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com Plan for success. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34