Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Charities shouldnt be afraid to keep asking.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. • Ask early! Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. Also, are there any specific examples of a "Twitter success" that you can share? We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands.

YouTube 40

YouTube Donation Darfur Google 40

ASU Lodestar Center

APRIL 13, 2011

It is a provocative piece that really made me re-evaluate how I view disaster and humanitarian giving. Its easy to extrapolate from one bad experience/example and assume that corruption is rife throughout the sector, figuratively hiding in the kitchen cabinets, under the refrigerator, and even in the walls themselves.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JANUARY 15, 2009

For example: “5 Things You Can Do To Break Your Bottled Water Habit.” Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

That will give you a percentage that you can compare against other potential investments. However, in the day to day, I have only seen a couple of examples of really successful nonprofit campaigns in social networks that have converted to "value" as measured by our current paradigm of what is valuable to nonprofits.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

That will give you a percentage that you can compare against other potential investments. However, in the day to day, I have only seen a couple of examples of really successful nonprofit campaigns in social networks that have converted to "value" as measured by our current paradigm of what is valuable to nonprofits.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. LinkedIn, Facebook, MySpace). All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

AUGUST 16, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. There are some great examples of nonprofits that are doing an excellent job with online video. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. There are some great examples of nonprofits that are doing an excellent job with online video. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 3, 2008

That will give you a percentage that you can compare against other potential investments. However, in the day to day, I have only seen a couple of examples of really successful nonprofit campaigns in social networks that have converted to "value" as measured by our current paradigm of what is valuable to nonprofits.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 25, 2007

It seems that celebrities tend to give a campaign an extra edge. For example, Mary Tyler Moore acts as the JDRF’s international representative and has often represented the organization in its hearings with Congress. For example, during crises, celebrities seem to make a noticeable difference. Its also dependant on timing.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

MAY 15, 2009

billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day A couple of examples: GreenPeace didnt have everything they needed to conduct an email campaign so they set up a Myspace profile.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. LinkedIn, Facebook, MySpace). All rights reserved.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MARCH 3, 2009

For example, if an organization has rules regarding making public statements, including who can communicate, what that process might entail, what is allowed based on C3/C4 tax status, then, those controls should be exercised in any content published to the Internet. Facebook is another good example of this. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JUNE 13, 2007

Rather than join the ranks of the dozens of other blog entries introducing and comparing these other sites, well just give you the links to some of the best articles about it around the Net. Heres a heck of an example of the type of video nonprofits can use to promote their cause. Competition is here and in a serious way.

Vlog 28

Vlog Video Social Media Resource 28

Care2

MARCH 15, 2009

For example, dont just list your website name or even "About Us" - instead use "About Name of Organization Here". By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 7, 2009

For example, when we brainstormed for additional keywords for our women and poverty campaign, we added terms like “poverty level” and “poverty line” to our existing collection of keywords (“low income women,” “poverty in america,” etc.) So we directed more of our budget to those campaigns.

Google 31

Google Grant Adwords Social Media 31

See3

NOVEMBER 12, 2007

See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company’s own video portal, DoGooderTV. “To have the documentation of the transformation gives you material for powerful stories.&#

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company’s own video portal, DoGooderTV. “To have the documentation of the transformation gives you material for powerful stories.&#

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

MARCH 4, 2009

A good site gives users the information that they need quickly and efficiently. 3) Use Landing Pages Strategically: Landing pages should give an overview of each web section. For example, use “Donate” or “Contribute” but not both (Donate is probably preferable in that instance). All rights reserved.

Social Media 38

Social Media Content Practice Web 38

Care2

OCTOBER 20, 2007

The ever popular widgets seen on blogs, for example, take advantage of APIs. Wouldnt it be nice to give your constituents an easy way to share their affinity with your organization with their friends and family? For example, many of our clients work with Heller Consulting. Copyright © 2008, Care2.com

API 28

API Convio Open Social Media 28

Care2

AUGUST 7, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. " or "Fight Hate."

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

" The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. " or "Fight Hate."

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 31, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. And an added bonus of the welcome series is that it can put to rest concerns about upsetting, and potentially losing, new leads by asking them to give money right away.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. And an added bonus of the welcome series is that it can put to rest concerns about upsetting, and potentially losing, new leads by asking them to give money right away.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

NOVEMBER 15, 2007

You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to." Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. But on MySpace, it is kind of tricky to get it there.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to." Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. But on MySpace, it is kind of tricky to get it there.

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

APRIL 8, 2011

Perhaps you have heard some of them: Women dont give large gifts. Womens giving is emotional rather than business-focused. Additionally, the report cites the participation of 100 women in a specific 2008-09 campaign, which generated $141 million with a minimum gift of $1 million. What motivates women to give? businesses.

Research 40

Research Indiana Philanthropy University 40

Care2

FEBRUARY 19, 2008

60) Search « Props to MyEmma for Doing Good | Main | How They Did It: LWB Wins Facebook Causes Giving Challenge » Tuesday Feb 19 2008 Tapping the Corporate Dollar – Mosaik Strategies Seminar Tuesday, February 19, 2008 at 12:18PM | by Karen Taggart Ever wonder how to find a great corporate partner?

Social Media 31

Social Media Advocacy Case Study Strategy 31

Care2

APRIL 2, 2008

Directing potential donors to your donation landing page makes it that much easier for them to give. For example, you could have one ad group devoted to recruiting activists, and another for reaching out to recruit potential donors. Copyright © 2008, Care2.com To create a new comment, use the form below.

Adwords 51

Adwords Google Social Media Advocacy 51

See3

OCTOBER 22, 2007

Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Unwrapped allows people to give symbolic gifts such as such plant 50 trees, give a pair of school uniforms or a cooking stove and dozens of other representative gifts.

America 40

America Social Media Myspace Second Life 40