Care2

JUNE 5, 2009

But today’s “older” donors are gradually being replaced by the newer, younger donors of tomorrow – people who have grown up managing most of their lives online – and this includes getting involved with their favorite charities and donating money to the causes they believe in, online. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

See3

FEBRUARY 11, 2008

For the Obama campaign to get to $117,300 from $25 donors mean they have 4692 people donating instead of only 51. There would simply be no other way to get people, excited in their own homes, across the country, inspired by speeches and videos , organized enough to get these donations flowing. 350,000 donors!

Case Study 40

Case Study Studies Online Fundraising 40

Care2

DECEMBER 8, 2008

Join us to learn how your organization can increase donations on and offline this year. Madeline and Elise will share their insights into recruiting supporters online and getting them to donate, with an eye towards end of year fundraising during an economic downturn. Click here to watch the replay. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

See3

MARCH 3, 2008

The other elements of the program — such as a link to Google Checkout for donations is unlikely to yield much benefit. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

YouTube 40

YouTube Broadcast Organization FAQ 40

See3

FEBRUARY 3, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman FEB 3, 2008 Yes We Can.

National 40

National America FAQ Newsletter 40

Care2

JUNE 26, 2009

Plastic Jungle , a company that sells, buys, exchanges, and donates gift cards agrees and recently started to raise money for nonprofits by encouraging people to donate their unused gift cards to DonorsChoose.org and other nonprofits. As a donor, you choose which project you would like your donation to support.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

See3

MARCH 12, 2008

Here’s the release: Somerville, MA (PRWEB) March 12, 2008 — Firstgiving, a leader in providing Web-based fundraising services for individuals and charities, today announced the ability for its users to add YouTube™ video and Flickr photos to their personal Web pages.

YouTube 40

YouTube Video FAQ Charity 40

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 26, 2009

While donors continued to donate money, the average gift was smaller. For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner.

Convio 31

Convio Benchmark Studies Social Media 31

ASU Lodestar Center

FEBRUARY 15, 2011

Donations received after official notification of revocation of your tax-exempt status as a 501(c)(3) are no longer tax-deductible. In 2008 the IRS instituted the 990-N that requires those with $25,000 or less income to annually file; this is a postcard form. This process can take several months. [6]

Files 71

Files Arizona Philanthropy Americorp 71

ASU Lodestar Center

JUNE 10, 2011

Yesterday, they published the list of organizations that have lost their exemption from paying income tax due to failure to file required reports in 2007, 2008, and 2009. In this economy, we shouldnt be surprised that a big chunk of these tiny organizations reliant on donations have simply disappeared. This is great news.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

JUNE 16, 2009

Always provide secondary opportunities to donate as part of any advocacy campaign. So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

See3

FEBRUARY 22, 2008

There is a mad scramble to get donations in a certain time period. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

America 40

America Challenge Cambodia Giving 40

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. We received 44 online donations in all. Only three online donations came from previous donors. Only three online donations came from previous donors. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JANUARY 6, 2009

If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

See3

DECEMBER 12, 2007

Click the following link to learn more about this project [link] For every member that joins [link] they will donate 10cents to this cause. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

FEBRUARY 25, 2008

LWB had to teach their members how to sign-up for Facebook and donate to their cause. If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. And now to the interview.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? May 3, 2007 | Eileen Copyright © 2008, Care2.com | Main | Survey Says: Nonprofits Fail to Track Marketing Impact » Thursday May 03 2007 Join Care2 for Another Internet Advocacy Roundtable! 1 Comment | by Share Article in Misc. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 13, 2008

LWB had to teach their members how to sign-up for Facebook and donate to their cause. If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. And now to the interview.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? May 3, 2007 | Eileen Copyright © 2008, Care2.com | Main | Survey Says: Nonprofits Fail to Track Marketing Impact » Thursday May 03 2007 Join Care2 for Another Internet Advocacy Roundtable! 1 Comment | by Share Article in Misc. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

ASU Lodestar Center

APRIL 13, 2011

Its horrifying to think that something so well-intentioned as charitable shoe/clothing donations could actually cause more harm than good. She goes on to cite a poll by Harris Interactive which found "only one in 10 Americans strongly believes charities are honest and ethical in their use of donated funds."

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JUNE 30, 2009

Click, call, donate, text, signup, etc.) June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com You may think that your audience wants a lot of detail and perhaps “needs” to be educated about why you are doing what you do – but in fact, your activists need to know just three things: 1. Did they help?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It might be interesting to find out the average # of staff time invested/friend/donation, and so on. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It might be interesting to find out the average # of staff time invested/friend/donation, and so on. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 17, 2009

One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? Copyright © 2008, Care2.com

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JUNE 13, 2009

Less then 1 percent of Facebook members who have joined a Cause have actually donated money through the Causes App. The median donation is $25 as compared to average online donations from email fundraising appeals, which is about $71. June 30, 2009 | Andi Copyright © 2008, Care2.com All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 25, 2007

The attention they received and the pleas they made to the public for donations were exceptionally effective. Many celebrities took a stand on this crisis and even made their own donations. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com During Hurricane Katrina relief efforts, celebrities were vital.

Celebrate 28

Celebrate Social Media Advocacy Online 28