Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 27, 2008

60) Search « HSUS YouTube User-Generated Video Competition Grows List | Main | Props to MyEmma for Doing Good » Wednesday Feb 27 2008 Revamped Politics Online Conference Ready for Its Closeup Wednesday, February 27, 2008 at 12:02PM | by Heather Holdridge I’ve been attending IPDI’s Politics Online Conference since 2004.

Conference 28

Conference Social Media Online Advocacy 28

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Marketing your site through online advertising, earned media, and other channels are essential to driving traffic to your website. “People are still giving. Keep up the great work on FrogLoop!

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 8, 2009

We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. Nonprofits, like all organizations, need to research each channel, then approach the appropriate ones strategically. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

MARCH 23, 2009

May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com March 23, 2009 | Copywriter Steff EXACTLY what I need! Basic, but specific enough to implement. Thanks tons for sharing this info. It will be a great aid! All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advocacy Case Study Online 31

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 17, 2009

In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45

Demographics Social Media Online Advocacy 45

See3

MARCH 12, 2008

What this means is that you can do more embedding YouTube into your site, allowing people to upload video to your YouTube channel from your site and having people leave comments on your site that will end up in your YouTube comments. Facebook is a platform — meaning, you can develop your own applications on top of their functionality.

YouTube 40

YouTube Platform Kickapps API 40

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 17, 2009

In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 34

Demographics Social Media Advocacy Online 34

ASU Lodestar Center

APRIL 13, 2011

Numbers from more recent studies, like the 2008 Report on Charitable Confidence by the Brookings Institution, show that public confidence in the sector has risen somewhat since then, but is still disturbingly low—and projected to stay that way. Thats a pretty disturbing statistic! This is key.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

OCTOBER 18, 2007

NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

AUGUST 8, 2007

Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

New York 28

New York Social Media Conference Advocacy 28

Care2

JUNE 13, 2007

A Few Good Nonprofit Video Channels Net-Squared gives a list of video sharing services that are specifically dedicated to hosting the media of nonprofits. I learned a tremendous amount about production values from a discussion with the author of the above article [link] June 13, 2007 | Beth Kanter Copyright © 2008, Care2.com

Vlog 28

Vlog Video Social Media Resource 28

Care2

MAY 4, 2009

In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com April 28 , 2009 3:30 PM - 5:00 PM 10.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

NOVEMBER 26, 2007

This doesn’t mean to say the exact same thing and use the same creative – but it is critical that your message is consistent and makes sense across channels. Copyright © 2008, Care2.com Be consistent in messaging with your direct mail and telemarketing efforts. To create a new comment, use the form below.

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 29, 2009

billion in 2008 to $29.8 The economy is hitting most of us pretty hard in all channels,” said Jennifer Donahue, Deputy Director of Membership and Development for NARAL. " Costs are going up for direct mail, so as a channel it will need to evolve. billion in 2013. Thanks for listening. All rights reserved.

Mail 34

Mail Social Media Advocacy Online 34

Care2

MAY 15, 2009

Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com There are quite a few options for doing this, some open source and free others not. All rights reserved.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

For example, if the Causes channels "Political Campaign" section were the real primaries, then the results would be: Barack Obama Duncan Hunter Hillary Clinton Stephen Colbert Colberts Cause has raised more money than Hunters. With that many fake Causes floating around, the real ones get lost before they even gain momentum.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

For example, if the Causes channels "Political Campaign" section were the real primaries, then the results would be: Barack Obama Duncan Hunter Hillary Clinton Stephen Colbert Colberts Cause has raised more money than Hunters. With that many fake Causes floating around, the real ones get lost before they even gain momentum.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 7, 2007

Copyright © 2008, Care2.com Carie: Bulletins, because people repost them and that results in new friend requests. Post a Comment | by Share Article in Online Advocacy , Social Networking Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. All rights reserved.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

NOVEMBER 15, 2007

The groups that take advantage of the buzz around social networks and new phenomena such as Second Life are really benefitting from the splash made through a creative use of the technology and a multi-channel approach to marketing. The social bookmarking sites offer this. All rights reserved.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

The groups that take advantage of the buzz around social networks and new phenomena such as Second Life are really benefitting from the splash made through a creative use of the technology and a multi-channel approach to marketing. The social bookmarking sites offer this. All rights reserved.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Care2

JUNE 1, 2009

nonprofits in 2008. The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. But heres the rub.

Mail 47

Mail Social Media Online Advocacy 47

Care2

OCTOBER 22, 2008

Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

Care2

APRIL 16, 2008

All of a sudden, I’m starting to see nonprofits create organizational and budget structures that encourage multi-channel marketing and fundraising. March 13, 2008 | Carie Wow! November 5, 2008 | pavlo Copyright © 2008, Care2.com Seriously tho, great interview! Hope youre doing well! Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MARCH 4, 2008

All of a sudden, I’m starting to see nonprofits create organizational and budget structures that encourage multi-channel marketing and fundraising. March 13, 2008 | Carie Wow! November 5, 2008 | pavlo Copyright © 2008, Care2.com Seriously tho, great interview! Hope youre doing well! Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

NOVEMBER 6, 2007

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur: Segment your file: Not all online subscribers are created equal, nor should they be treated equally. November 6, 2007 | Karen Copyright © 2008, Care2.com

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur: Segment your file: Not all online subscribers are created equal, nor should they be treated equally. November 6, 2007 | Karen Copyright © 2008, Care2.com

Mail 28

Mail Social Media Online Fundraising 28

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. However, things rapidly changed from Q4 in 2008 to Q1 in 2009. compared to Q1 2008. Gulf Coast hurricanes of 2005. The median average gift decreased by 2.4%

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

MAY 4, 2009

Don’t ditch your traditional communications tools though – just expand your channels and use all of the tools at your disposal. I recently read an interesting article that might help frogloop readers identify their ideal social media channels. April 26, 2010 | John G Copyright © 2008, Care2.com

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Social Media Online Communication Media 76

See3

MARCH 4, 2008

Unlike Obama, she’s used traditional media almost entirely, like her town meeting on the Hallmark Channel. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Case Study 40

Case Study Campaign Interview Web 40

Care2

APRIL 20, 2009

Timely And Channels The Public’s Anger "The truth is, shifting away from dirty energy is great for working families—and its essential to rebuilding our tanking economy. April 20, 2009 | Garth Moore Copyright © 2008, Care2.com Here’s what hooked me. Will it work to kill clean energy?" All rights reserved.

Action 28

Action Social Media Online Advocacy 28